Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International.
New! The HSMAI Foundation has introduced a new mission statement:
To elevate the overall caliber and performance of sales, marketing and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent, and engage existing talent.
Details coming soon on new Foundation initiatives for 2019!
The HSMAI Foundation has published all three sections of Demystifying the Digital Marketplace: Spotlight on the Hospitality Industry, produced by Kalibri Labs through the AH&LA Consumer Innovation Forum. Visit http://www.ahla.com/DDM/ to access the full report.
New! Get insights into what goes in to an award-winning travel marketing campaign with these best practice videos produced by the HSMAI Foundation featuring the winners of HSMAI's Adrian Awards Competition:
The Foundation's latest reports focus on The Evolution of Sales: Perspectives and Realities Defining the Modern Sales Professional.
Other recent reports include:
» HSMAI Foundation Research Report: Hotel Revenue Management Incentives Practice Research
» HSMAI Foundation Research Report: Hotel Sales Incentives Practice Research
The HSMAI Foundation's is also publishing a series of Leadership Insights, gleaned from HSMAI’s Executive Roundtables. These roundtables bring together top executives in the industry in a non-competitive environment, allowing industry leaders and decision makers an opportunity for a candid conversation. In the interest of lifting the level of expertise and understanding, and contributing to the continued future success of the industry, the HSMAI Foundation Board believes it is crucial to provide the guidance and analysis brought out in these sessions with hospitality executives. Recent Insights:
The HSMAI Foundation also founded the HSMAI Knowledge Center, your source of insights to fuel sales, inspire marketing, and optimize revenue.