HSMAI Foundation - Trends & Research - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
HSMAI Foundation

Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International.

New! The HSMAI Foundation has introduced a new mission statement: 

To elevate the overall caliber and performance of sales, marketing and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent, and engage existing talent.

Details coming soon on new Foundation initiatives for 2019!

Foundation Partners

        


The HSMAI Foundation has published all three sections of Demystifying the Digital Marketplace: Spotlight on the Hospitality Industry, produced by Kalibri Labs through the AH&LA Consumer Innovation Forum. Visit http://www.ahla.com/DDM/ to access the full report.

Part I: Macro Trends

Part II: Hotel Performance

Part III: Taking Action

New! Get insights into what goes in to an award-winning travel marketing campaign with these best practice videos produced by the HSMAI Foundation featuring the winners of HSMAI's Adrian Awards Competition:

The Foundation's latest reports focus on The Evolution of Sales: Perspectives and Realities Defining the Modern Sales Professional.

EOS Cover

Other recent reports include:

RM Compensation Study Cover Small

»  HSMAI Foundation Research Report: Hotel Revenue Management Incentives Practice Research

 

RM Compensation Study Cover Small

»  HSMAI Foundation Research Report: Hotel Sales Incentives Practice Research

CDO Insights Cover 2013

The HSMAI Foundation's is also publishing a series of Leadership Insights, gleaned from HSMAI’s Executive Roundtables. These roundtables bring together top executives in the industry in a non-competitive environment, allowing industry leaders and decision makers an opportunity for a candid conversation. In the interest of lifting the level of expertise and understanding, and contributing to the continued future success of the industry, the HSMAI Foundation Board believes it is crucial to provide the guidance and analysis brought out in these sessions with hospitality executives. Recent  Insights:

HSMAI Foundation Leadership Insights: 2017 Chief Marketing Officers

HSMAI Foundation Leadership Insights: 2016 Chief Revenue Officers

HSMAI Foundation Leadership Insights: 2016 Chief Marketing Officers

HSMAI Foundation Leadership Insights: 2015 Chief Revenue Officers

HSMAI Foundation Leadership Insights: 2013/14 Chief Sales Officer Roundtable

HSMAI Foundation Leadership Insights: 2013 Chief Digital Officer Roundtable

HSMAI Foundation Leadership Insights: 2012 Chief Revenue Officer Roundtable

HSMAI Foundation Leadership Insights: 2012 Chief Digital Officer Roundtable

The HSMAI Foundation also founded the HSMAI Knowledge Center, your source of insights to fuel sales, inspire marketing, and optimize revenue.

 



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