publications - Trends & Research - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International

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Evolving Dynamics: From Revenue Management to Revenue Strategy - Takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. Benefit from new insights, 16 updated chapters, and several new case studies in the updated Certified Revenue Management Executive (CRME) certification study guide. . Available in print or electronic format.


» Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today's Digital Landscape -- The CHDM Study Guide

From print to radio to TV, the mediums and methods of marketing have changed dramatically over the years, but no medium has had such a huge impact so quickly as the internet and the emerging field of digital marketing.

This book will help hoteliers -- in disciplines as wide ranging as marketing, revenue management, distribution, and ownership -- get and stay current on the most up-to-date and forward-looking information on digital marketing best practices. As you read and use the book, you will understand why every hotel professional needs a copy of it!

Written by hoteliers for hoteliers, this book is the study guide for the Certified Hospitality Digital Marketer (CHDM) certification. Learn more about the CHDM and what it can bring to you and your organization.

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»  HSMAI Foundation Special Report: The Evolution of Sales: Perspectives and Realities Defining the Modern Sales Professional, by Dr. Lalia Rach, Ed. D.


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»  HSMAI Foundation Reserch Report: Hotel Revenue Management Incentives Practice Research


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»  HSMAI Foundation Reserch Report: Hotel Sales Incentives Practice Research



» The HSMAI Foundation's Latest Publication:  Distribution Channel Analysis: a Guide for Hotels. This American Hotel & Lodging Associaiton (AH&LA) and STR Special Report, published by the HSMAI Foundation, is now available.



» HSMAI Foundation Leadership Report, Volume 1. This special HSMAI Foundation report from today's hospitality sales and marketing leaders offers Inspiration and use-now advice from the who's who in hospitality today. HSMAI Members, Click Here to access the e-dition of this report.


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