» HSMAI Foundation Special Report: The Evolution of Sales: Perspectives and Realities Defining the Modern Sales Professional, by Dr. Lalia Rach, Ed. D.
» HSMAI Foundation Reserch Report: Hotel Revenue Management Incentives Practice Research
» HSMAI Foundation Reserch Report: Hotel Sales Incentives Practice Research
From print to radio to TV, the mediums and methods of marketing have changed dramatically over the years, but no medium has had such a huge impact so quickly as the internet and the emerging field of digital marketing.
This book will help hoteliers -- in disciplines as wide ranging as marketing, revenue management, distribution, and ownership -- get and stay current on the most up-to-date and forward-looking information on digital marketing best practices. As you read and use the book, you will understand why every hotel professional needs a copy of it!
Written by hoteliers for hoteliers, this book is the study guide for the Certified Hospitality Digital Marketer (CHDM) certification. Learn more about the CHDM and what it can bring to you and your organization.
» The HSMAI Foundation's Latest Publication: Distribution Channel Analysis: a Guide for Hotels. This American Hotel & Lodging Associaiton (AH&LA) and STR Special Report, published by the HSMAI Foundation, is now available.
The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners - This HSMAI Foundation publication brings you and your property the very latest information on understanding the market, market segmentation, forecasting, revenue strategy, pricing, inventory control strategies, and performance analysis. Included are a plethora of case studies to help you optimize revenue at all levels. Available in print or electonic format.
» HSMAI Foundation Leadership Report, Volume 1. This special HSMAI Foundation report from today's hospitality sales and marketing leaders offers Inspiration and use-now advice from the who's who in hospitality today. HSMAI Members, Click Here to access the e-dition of this report.