Posted: February 15, 2018
From print to radio to TV, the mediums and methods of marketing have changed dramatically over the years, but no medium has had such a huge impact so quickly as the internet and the emerging field of digital marketing.
This book will help hoteliers -- in disciplines as wide ranging as marketing, revenue management, distribution, and ownership -- get and stay current on the most up-to-date and forward-looking information on digital marketing best practices. As you read and use the book, you will understand why every hotel professional needs a copy of it!
Written by hoteliers for hoteliers, this book is the study guide for the Certified Hospitality Digital Marketer (CHDM) certification. Learn more about the CHDM and what it can bring to you and your organization.
Digital (PDF) Version
- HSMAI members: $60
- Non-members: $75
- HSMAI members: $99
- Non-members: $125
For orders of 20 or more, inquire about available discounts.
*Plus shipping & handling ($8 for US orders, $32 for international orders)
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