hsmai experts - News - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
hsmai experts

Founded in 1927, the Hospitality Sales & Marketing Association International (HSMAI) is the industry champion in identifying and communicating trends in the hospitality industry. With a strong focus on education – led by the association's research and educational arm, the HSMAI Foundation – the membership organization is the source for the tools, insights and expertise for leaders committed to fueling sales, inspiring marketing and optimizing revenue. HSMAI has more than 7,000 members worldwide, with 40 chapters in the Americas Region. The association is active on Twitter, LinkedIn and Facebook.

Should you be looking for experts for future articles on the hospitality industry, please keep the following people in mind.

For interview opportunities, please contact: Tiffany Fessler; Senior Account Executive; Morton, Vardeman & Carlson; 770-536-8921 ; tiffany@vardeman.com

Hospitality Industry Experts Available for Commentary

Barb Bowden, CRME

Title: Immeidate Past Chair of HSMAI Americas Board of Directors; General Manager, Orange County Convention Center

Areas of Expertise: revenue management, creation and implementation of revenue management and distribution infrastructure, group pricing, organizational structure, internal education and training

About: Barb Bowden formerly worked with the Peabody Hotels since 1986.


Fran Brasseux, CHSE, CHBA

Title: Executive Vice President of HSMAI

Areas of Expertise: resort marketing, sales growth, trends in the hospitality industry, HSMAI information and activities, meeting planning  

About: Executive Vice President of HSMAI since 2004, Fran Brasseux is responsible for chapter relations, membership and marketing for the association. Prior to joining HSMAI, she managed sales and marketing for the Americas for the nearly $6 billion Forte Hotel Group in London. Her responsibilities included all hotel and regional sales, marketing programs, reservations and public relations.


Robert "Bob" Gilbert, CHME, CHA

Title: President and CEO of HSMAI

Areas of Expertise: meeting planning, revenue optimization, trends in the travel and hospitality industries, HSMAI information and activities

About: Robert "Bob" Gilbert has led HSMAI since 1995. Under his guidance the association has launched a number of initiatives, including establishing special interest groups, and has strengthened its chapters worldwide. Focusing on educating members, he has worked to establish HSMAI as the industry champion in identifying and communicating trends.


Jeff Senior

Title: HSMAI Global Chair, Executive Vice President, Sales & Marketing, Fairmont Raffles Hotels International

Areas of Expertise: Travel industry sales and marketing, revenue optimization, portfolio brand management, strategy

About: A 30-year veteran of the travel industry, Jeff Senior, serves as Fairmont Raffles Hotel International's executive vice president, marketing & sales. Senior also sits on the company's executive committee and serves as the enterprise customer advocate, providing leadership and strategic direction with an emphasis on the brand performance group. He is responsible for leveraging FRHI's wealth of assets, including global sales, marketing, ecommerce, revenue management, loyalty, data management, and distribution disciplines in order to maximize the performance objectives of the 100 hotels in 25 countries that make up the Fairmont, Raffles, and Swissôtel brands. He also directs the branded lifestyle businesses, which include the golf, spa, and retail disciplines.


Rob Torres

Title: Chair of HSMAI Americas Board of Directors; Managing Director, Travel for Google

Areas of Expertise: digital advertising and marketing for the travel industry, integrated marketing for the travel industry, location based and mobile marketing

About: A 20-year veteran of the hospitality industry, Rob Torres serves as Google's managing director of advertising and marketing for the North American travel sector. He oversees the strategy development and profitable growth of integrated and innovative advertising campaigns – serving some of the largest web and brick-and-mortar travel brands in the U.S. including Expedia, Priceline, Hilton Hotels and Carnival Cruise. Prior to joining Google in 2006, Rob was the VP of Strategic Accounts for Expedia, where he managed more than $2B in hotel revenue.


By continuing to browse this website, you accept cookies which are used to offer a personalized experience on our website, generate statistics and realize advertising or social network tracking. Find out more about our Privacy & Cookie policy.