Optimizing Profit & Reducing Distribution Costs - News - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Optimizing Profit & Reducing Distribution Costs
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There is still a lot of talk in the hospitality industry regarding the rising costs of distribution. While encouraging guests to book direct can help hotels bypass some commissions and fees (even direct channels are typically not a free lunch), there are still many hotels that rely on the distribution and marketing reach of online travel agencies (OTAs).

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