CWT Research Reveals 71% of Business Travelers Embrace Innovation - News - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
CWT Research Reveals 71% of Business Travelers Embrace Innovation
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Research by CWT, the B2B4E travel management platform, shows that 71% of global business travelers embrace travel innovation. Travelers from the Americas and Asia Pacific are more likely to favor it, with 75% and 71% respectively. Europeans, on the other hand, are warier of the changes - 7% of them stating a reluctance to embrace travel innovation versus 5% of Asia Pacific and 3% of Americas travelers.

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