The five most damaging hotel website design mistakes - and how to fix them - News - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
The five most damaging hotel website design mistakes - and how to fix them
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Spending time and effort bringing customers to your website is only half the battle when it comes to driving direct bookings. You also need to make sure that the user experience (UX) on your hotel's website is effectively converting them into bookers. Hiring designers and developers is expensive, though - and trying to improve the user experience yourself may seem like a daunting task. However, across the thousands of websites that we scrutinize at Triptease every day, we've noticed a number of common design mistakes that frequently occur on hotel websites - none of which require any technical knowledge to fix.

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