Wholesalers are the biggest issue in hotel distribution - News - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Wholesalers are the biggest issue in hotel distribution
members only content

Fornova and EyeforTravel's white paper has uncovered that the greatest factor impacting rate integrity is contracted wholesalers, which are selling inventory to Online Travel Agencies (OTAs) that do not have direct agreements with hotels. This is resulting in lost market share and revenues for both hotels and partner OTAs. The depth of this is revealed by Fornova monitoring of nearly 10 million shops made through metasearch engines in 2018.

Please log in to see the full content.





Notice

By continuing to browse this website, you accept cookies which are used to offer a personalized experience on our website, generate statistics and realize advertising or social network tracking. Find out more about our Privacy & Cookie policy.