RLH Corporation Enhances Hello Rewards Guest Recognition Program - News - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
RLH Corporation Enhances Hello Rewards Guest Recognition Program
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RLH Corporation (NYSE:RLH) announced today that it is further enriching its innovative Hello Rewards guest recognition program with the introduction of a new digital currency: Hello Bucks. Unlike other loyalty program benefits, Hello Bucks was developed to reward all travelers staying at RLH Corporation hotels, not just the frequent traveler. Differentiated in the industry, the innovative Hello Bucks currency will instantly gratify Hello Rewards members with the compensation of 10 Hello Bucks for every qualifying stay at all participating RLH Corporation-branded hotels.

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