In 2018, Best Western Hotels & Resorts introduced the travel industry to \"Today's Best Western,\" a year-long campaign representing Best Western's rich and colorful past while celebrating the excitement and vibrancy of the brand today. The initiative included a special \"Behind the Brands\" series, which raised awareness about Best Western's contemporary, diverse brand portfolio and offered travelers a look at the evolution of this powerhouse brand. Today, Best Western announced that \"Today's Best Western\" will be back in 2019 with a new series entitled \"Every Guest Has a Journey\". This campaign is a unique opportunity to celebrate the valued guests who have been with Best Western throughout our brand's evolution, while demonstrating that today's Best Western is a go-to travel solution for guests across all segments. A preview of the initiative can be Seen In This Video.
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