European Business Travellers Prefer Online Travel Agencies - News - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
European Business Travellers Prefer Online Travel Agencies
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Fresh research from SAP Concur and Global Business Travel Association (GBTA) shows that, nowadays, business travellers are less likely to book flights and accommodation directly from suppliers. In other words, online travel agency (OTA) bookings have now surpassed direct bookings to become the more popular option, particularly for those travelling for business. In this study, 1,252 business travellers, hailing from an assortment of European countries like the UK, Belgium, Germany, France and various Nordic countries, who travelled for business at least once in the last year were polled. The figures show the number of European business travellers booking flights directly with their preferred airline drop from 79% in 2017 to 68% this year. In the same time period, direct hotel bookings dropped 13%, from 83% to 70%.

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