PolyU Study Reveals Motivation for Family Vacations with Young Children - News - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
PolyU Study Reveals Motivation for Family Vacations with Young Children
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Families with young children have rather different motivations for going on holiday than families with older children, according to the findings of a study by Dr Mimi Li, Dr Dan Wang and Ms Wenqing Xu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher. Having analysed online travel reviews and blogs, the researchers found that parents believe \"travelling as a family contributes positively to family bonding and interaction\" and that providing young children with new experiences and lasting memories is the most important part of a successful trip. Tourism promoters should thus take the specific needs of this group into account to better cater to them.

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