Business Intelligence Improves Hotel Performance, According to New Starfleet Research Study - News - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Business Intelligence Improves Hotel Performance, According to New Starfleet Research Study
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It has long been known that business Intelligence (BI) can be instrumental in helping hotel operators make smarter and more timely decisions. Now a new groundbreaking study from Starfleet Research, the leading provider of IT market research for the hospitality industry, explains at length how hotels that use advanced BI tools and capabilities to transform raw data into actionable insights are driving significant improvements in various aspects of their operational and financial performance.

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