Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Tru by Hilton Unveils Updated Prototype
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The fastest brand to launch in industry history, Hilton's (NYSE: HLT) midscale hotel brand, Tru by Hilton, is demonstrating a continued commitment to innovation, guest satisfaction and owner returns with the rollout of an enhanced prototype. Guided by strategic partnerships with key stakeholders including owners, guests, property team members, general contractors and architects, Tru by Hilton is elevating the guest experience through several design refinements to guestrooms and public spaces, and the addition of hot breakfast offerings. Tru by Hilton continues to change the game in the midscale hotel category by constantly looking for opportunities to evolve to meet and exceed traveler expectations and deliver a consistent, quality stay at an affordable price.

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