A recent analysis of Amazon's ability to disrupt online travel agencies by Morgan Stanley was recently in the news with a number of opinion articles on the subject being published. \"Online travel has proven immune to Amazon disruption so far. But as we have seen with other categories, that doesn't mean Amazon won't try again, and they should. Amazon's focus on selection/service, pricing, and frictionless payment that drive conversion and stronger user economics also translate directly to travel,\" said analyst Brian Nowak from Morgan Stanley.
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