Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Digital Revolution To Change Business Tourism Massively | tourism-review.com
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The ongoing digital revolution is not only changing the business tourism segment it is already profoundly intervening in all processes. This is the key outcome of the GBTA Conference 2017, the largest business travel conference in Europe. According to the second cross-cutting statement, travel managers are well advised to strategically redefine their role. Robots are the next level of automation, said Yvonne Moya, associate of bot supplier Festive Road. Several sessions showed where Chatbots and artificial intelligence are already in use and which possibilities are about to become ready for the market.

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