It's a world of supply and demand in a free marketplace, but something just doesn't feel right when a hotel doubles, triples, quadruples or quintuples its room rate during certain occasions. College parents know the feeling. Many have done a double take when searching for a reasonable rate and finding much higher rates for a room during a football weekend, homecoming or graduation. Of course, it's not just hotels in college towns. Many, if not most, other hotels also boost rates during special occasions or periods of high demand for rooms.
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