Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties. This rank is determined by OTA content score, and there are numerous factors that effect it. Hotel marketers should make sure they have the following bases covered in order to increase their content score on OTAs and therefore increase conversion.
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