Online Travel Agencies (OTAs), like Expedia and Booking.com are responsible for a large portion of online hotel room reservations but at the same time demand 10 to 15 percent in commission fees. Independent hotels are particularly OTA-dependent on average, 76 percent of independent hotel bookings are made through OTAs. Morgan Stanley Research estimated that the global hotel industry saw revenues of $570 billion last year independent hotels took home about $11 billion whereas OTAs generated $16 billion dollars from commissions. However, more direct booking simply means higher profitability. Thus, the question is how to increase the hotel direct booking? Follow the following tips and boost your revenues.
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