The total number of people traveling to Japan in 2016 was above 24 million, a figure that is more than the 20 million target set by the national government for 2020. This achievement came just 4 years before the set data and visitors from Muslim nations represented a steadily increasing part of the total amount. Japan has embraced halal tourism several years ago and the effects are quite visible. The number of people traveling to Japan from Muslim nations is growing. The qiblah (arrows pointing towards Mecca) can be found now in many Japanese hotel rooms, airports and shopping centers are equipped with prayer rooms, and halal food has become a staple in many Japanese restaurants. Several companies that do business with Muslim nations also offer halal food in their cafeterias. Moreover, there has been a steady increase in the number of Muslims settling down in Japan.
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