With all the noise, are more and more people opting out of hotel marketing? - News - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
With all the noise, are more and more people opting out of hotel marketing?
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In email marketing, an unsubscribe represents someone saying \"that's enough.\" But email doesn't exist in a vacuum, it's just one channel in a growing landscape of online messages. In 2006 there was no such thing as a brand Facebook page or advanced ad targeting, so is all this marketing noise in 2016 driving more and more people to opt out of these messages? Here's what we found.

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