Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

Sales & Marketing Blog Posts

Blockchain for hotels: What you need to know (and what you don't) | Triptease Blog — January 19, 2018

Here are three reasons why we think blockchain should be something that hoteliers have on their radar: It has the potential to vastly reduce the market share of OTAs and intermediaries. It could make it a lot easier (and cheaper) for hoteliers to introduce new technology to their operations. It might just be one (possible!) solution to the problem of rogue wholesale rates.

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Marriott and Fast Company Introduce the 'Inspiration Collective' | Lodging Magazine — January 19, 2018

Marriott is kicking off the new year by teaming up with Fast Company to introduce the Inspiration Collectivean interactive display and experiential showcase for cutting-edge products, experiences, and services to inspire innovative minds. The display presents guests with the opportunity to explore dozens of products both through a digital touchscreen and physical experiences.

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Continuous hotel investment boosts RevPAR growth | Duetto Research Blog — January 19, 2018

The Iberian Peninsula enjoyed a buoyant year in 2017, thanks in part to tourism transference from other Mediterranean destinations affected by terrorist attacks and instability. This resulted in strong RevPAR for both Spain and Portugal. The ECM-MKG Destinations Observatory report for January to September 2017 showed that Spain enjoyed a 10.6% increase in RevPAR, while Portugal saw even higher gains with RevPAR up 18.3%. However, market instability due to the Catalan vote for independence, the ongoing Brexit negotiations, and the fact that markets such as Turkey and Egypt are starting to come back could present challenges for the Iberian market.

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Defining Your Hotel's Online Reputation: Webinar Recap & Video | trivago Blog — January 19, 2018

The latest joint webinar from trivago and Tnooz tackled the topic of online reputation for hotels: how it's affecting their ability to drive bookings and what they can do about it. In the session, entitled Beyond Reviews: Defining Your Hotel's Online Reputation, trivago's Industry Manager for English-speaking Markets Aly Thompson revealed the root causes of low ratings and damaging reviews, debunking the myths and demystifying the considerable role metasearch plays in reputation management. Attendees gained insights into how hotels can proactively connect with travelers during the guest journey to encourage bookings and repeat business while building a positive brand image beyond the reviews. Key takeaways, as well as the full video of the event, can be found below.

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Onefinestay Launches Concierge Service With Loyalty Elements | skift.com - Digital — January 19, 2018

Since its acquisition by AccorHotels in mid-2016, Onefinestay has embarked on a quest to become the most nimble luxury accommodations company among sharing economy giants. Part of that has involved consolidation into one brand and trying to figure out how to scale the company's platform without losing the quality for which it is known.

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The Week, That Was - January 2018- Week 3 | eRevMax Blog — January 19, 2018

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand picked news on latest industry partnerships, perspectives, and some general updates. Read on!!

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Sharing economy spurs hotel investment in tech, loyalty programs | PhocusWire — January 19, 2018

Competition from Airbnb, HomeAway and other sharing economy businesses that offer alternative accommodations is prompting hotels to beef up their marketing technology and loyalty programs. In a survey by the organizers of Travel Technology Europe, a conference February 21 to 22 in London, 50% of respondents said they are investing in both of those categories in response to the growth of the sharing economy.

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Hotels can still make a play for bookings through Google | hotelmarketing.com — January 19, 2018

According L2's latest Google Hotel Finder report, large hotel brands like Hilton and Marriott are able to go head-to-head with OTAs in paid results for unbranded terms, with Hilton gaining the most visibility.

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TripAdvisor takes a hit, but remains strong online brand | hotelmarketing.com — January 19, 2018

TripAdvisor fell from the top spot to No. 2 on Engagement Labs' list of top-performing online travel brands, eclipsed by Expedia. Engagement Labs ranks online travel brands using a combination of social media mentions and conversations among consumers. It first ranked the brands in April 2017, and this week released the top brands from the period of June to November 2017.

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Travel marketers react to Facebook's News Feed change | hotelmarketing.com — January 19, 2018

Mark Zuckerberg's vision to make Facebook's interactions more meaningful is not a day of reckoning for brands; it's elevating the information transfer between brands and consumers.

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