Sales & Marketing Blog Posts
Experts share tips for maintaining green hotel spas | hotelnewsnow.com Featured Articles — February 19, 2018
Sustainability trends in the hospitality industry continue to be a hot button topic, especially when it comes to initiatives in hotel spas, sources said. More and more people expect hotel spas to do their part in responsible sustainability, said Jane Turner, director of spa and leisure for FRHI Hotels & Resorts. She said efforts could start with the design of the spa's building. And while that comes with several challenges, spa directors in hotels across the globe shared how their properties are achieving environmentally-friendly operations.
Marriott set for global expansion | sleeper Magazine — February 19, 2018
Marriott International has announced plans to open nearly 40 hotels in 2018, adding to the portfolio's of its eight flags including Edition, The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W Hotels, The Luxury Collection and JW Marriott.
Indianapolis Records Record Tourism Spending | Lodging Magazine — February 19, 2018
Visitors to Indianapolis have boosted the region's economy with record spending for six consecutive years, according to research conducted by Rockport Analytics on behalf of Visit Indy, Indianapolis' official destination marketing organization (DMO). A record 28.6 million visitors added $5.2 billion in economic impact into the city's economy in 2016, the most recent full year data available. 'With record-setting growth and continued development, Indianapolis is well positioned to be the best in the country for ... The post Indianapolis Records Record Tourism Spending appeared first on Lodging.
Can awful airline customer service be overridden with AI and analytics? | Tnooz — February 19, 2018
After the debacles that occurred within domestic air travel in 2017, it's clear airlines need to look carefully at their customer service tactics. Unfortunately, airlines often get away with poor customer service due to near-monopolies in some geographies. And this poor service most often hits the economy passenger rather than the high-tiered frequent flyer who receives a markedly different experience.
Revenue-management goals need marginal gains, flamingos | hotelnewsnow.com Featured Articles — February 19, 2018
Last week, I attended the Revenue Management 3.0Where Next? conference in London, at which 200 revenue managers and related folk spent an informative day learning all that this discipline provides and has grown into. One constant theme was the process of obtaining marginal gainssmall, incremental improvements that together add up to something grand. Some examples of areas to target for small improvements are managing distribution channels, analyzing data and metrics, and employee motivation and organization.
Fuel Hotel Marketing Podcast: Episode 78 - Your Hotel Isn't Ready For The Second Mobile Tipping Point | Fuel Travel — February 19, 2018
Has the world not realized yet? Mobile is a big deal and you need to be doing everything you can to cater to the consumer's desire to book on mobile. In this episode, we look at a recent white paper from Criteo and also dig into some of our own data to show just how close we are to becoming a mobile-first industry.
Social Media: What You're Not Doing Could Be Costing You Millions in Revenue | hotelbusiness.com — February 19, 2018
Use any social media platform, and you'll see that food posts are taking center stage. Yelp clocks in with more than 100 million user searches for restaurants each month. Instagram has 260 million posts hashtagged #foodand many of TripAdvisor's 500 million users look for food options when researching trips. With travelers going digital when it comes to discovery and booking, it's more important than ever to engage with your audience onlineputting your brand front and center.
Do revenue managers share a similar strategy with...McDonald's? | IDeaS Blog — February 19, 2018
In the world of fast food, change could be coming. A recent article about McDonald's speculates that the fast food leader has its sights set on transforming itself into a credible chicken player. Why, you ask?
The problem with programmatic advertising in an age of disinformation | Tnooz — February 19, 2018
The media landscape is changing and media buying needs to adapt. From the handling of disinformation campaigns by social platforms, to YouTubers behaving badly, to social media advocates pushing brands to end associations with publishers or other brands which have fallen afoul, brand managers and media buyers need to stay alert to keep their messaging on-message. Not only do brands have to worry about inappropriate placement, they're also vulnerable to click fraud; ensuring that you get what you paid for may actually become more complicated.
You are not a digital marketer...at least not yet | PR 2.0 | By Brian Solis — February 19, 2018
There are no shortage of books to help you become a modern or innovative marketer. At the same time, there is a scarcity of useful, actionable and thought-provoking content to actually help you excel. My good buddies Travis Wright and Chris J. Snook hope to change add value to your marketing ambition with their new book, Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology and Customer Experience. The duo approached me to write the foreword and I happily agreed under one conditionI get to share the foreword with you online. With that said, I hope that this foreword helps you see and do things a little bit differently starting now.