Sales & Marketing Blog Posts
Hoteliers remain cautious of Venezuela's instability | hotelnewsnow.com Featured Articles — September 21, 2018
Hoteliers are avoiding Venezuela as the country grapples with a new currency and cryptocurrency in an attempt to battle inflation.
How some Carolina hotels weathered Hurricane Florence | hotelnewsnow.com Featured Articles — September 21, 2018
Hoteliers with properties in North and South Carolina said planning ahead and the dedication of on-property staff has helped to mitigate the impact from severe weather.
New tools gives hoteliers a chance to quantify impact | hotelnewsnow.com Featured Articles — September 21, 2018
The U.S. Travel Association has rolled out an interesting new tool that lets those in the travel industry put a number to their economic impact.
Voice automation is becoming part of guest experience | hotelnewsnow.com Featured Articles — September 21, 2018
Smart speakers are poised to become an integral part of the hotel industry, and are likely to have a major impact on how guests shop and book hotels.
Loyalty Beyond Points and Miles: Creating Rewarding Experiences for the Experiential and Millennial Traveler | skift.com - Digital — September 21, 2018
Today's consumer no longer thinks about loyalty solely in terms of points and miles. That's created a growing opportunity for travel brands to rethink the strategies they use to build loyalty with travelers.
A 6-Part Tool for Ranking and Assessing Risks | harvardbusiness.org — September 21, 2018
One of the most overused expressions thrown around by wannabe Wall Street Rambos is business is war. But sometimes war tactics really can help in business.
Hotel Indigo Properties Celebrate College Pride | hotelbusiness.com — September 21, 2018
s the leaves turn from green to earthy hues of red, yellow and brown, it signals a return to fall. Bucolic college towns offer charm and youthful appeal as students and families return for classes or to attend the big game.
Using Pinterest as a Tool to Build Brand Awareness, Engagement | hotelbusiness.com — September 21, 2018
Social media has become a vital part of how people communicate and a key part of how hotel companies can extend the brand's reachfrom boutique to major chain hotels. Pinterest, in particular, remains a dominant social media platform, especially for hospitality brands. Why? Simply put: It's good for business.
Changing tires on a moving car: the role of timing in hospitality and service turnaround processes | International Journal of Hospitality Management — September 21, 2018
Corporate turnaround processes consist of two main strategies: retrenchment and recovery. Whereas retrenchment focuses on efficiency and cost reduction, recovery entails strategic repositioning for long-term growth. Prior research has emphasized the timing of turnaround strategies as critical for the overall turnaround success and proposed a sequential or simultaneous timing of retrenchment and recovery. However, a sequential timing of turnaround strategies may have important disadvantages in the particular context of the service sector, given that it may quickly lead to staff demotivation, declining service quality and loss of customers.
Innovation Should Be a Top Priority for Boards. So Why Isn't It? | harvardbusiness.org — September 21, 2018
Corporate directors and executives alike recognize that today's pace of change continues to accelerate and that firms need to innovate to stay ahead. But are boards doing enough to support innovation, as they should? We conducted a survey of over 5,000 board members from around the world to find out.