Sales & Marketing Blog Posts
92% of APAC customers fail to complete travel booking online | eHotelier.com — April 19, 2018
Exclusive data from advertising and marketing technology company Ve Global has revealed that on-site abandonment where a customer fails to complete a booking online remains a critical factor for the Asia Pacific (APAC) travel industry, with 92% of all bookings lost at the checkout stage.
How to promote your hotel to bleisure travelers | eHotelier.com — April 19, 2018
In case you didn't know, bleisure' is a term that describes a shift in the behaviour of business travelers, as the distinction between business and leisure travel has become quite blurred in the last couple of years. A lot of people these days plan in advance how they will spend their free time while traveling for work, which is exactly what contributed to that shift.
Why airlines are finally poised to unlock Big Data to enhance the passenger experience | Tnooz — April 19, 2018
Last week, the world's largest gathering focused on Passenger Experience descended on Hamburg, and from one end of the exhibition halls to the other, one theme loomed large: personalisation. From what food to serve to what inflight entertainment to offer, every airline was focused on transforming travel from a homogenous experience that passengers endure, to a journey so personalised that consumers' needs are met before they even know they have them.
[DOWNLOAD] A Hotelier's Guide to Booking Engines | Pegasus Blog — April 19, 2018
Consumers expect a frictionless shopping experience online, and those expectations are at an all-time high. The frequency with which consumers shop online continues to increase, and within the hospitality industry there is no exception.
Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan | Max Starkov | The HeBS blog — April 19, 2018
By now you've probably heard of the General Data Protection Regulation (GDPR) and should have started considering the effects of this regulation on your hotel website, data strategy, and hotel digital marketing. With the GDPR just around the corner, we've put together an overview that includes an explanation of the GDPR, the top misconceptions, and the most important considerations that will need to be implemented on your hotel website and included in your digital strategy
Direct booking best in class | Triptease Blog — April 19, 2018
The Hospitality Sales and Marketing Association International (HSMAI) have recognized Steigenberger Hotels for their stellar direct booking performance in 2017, awarding the chain (part of Deutsche Hospitality) Honorable Mention in the 'Best Direct Business Drive of the Year' category at the Region Europe awards in Amsterdam. We have long been admirers of Deutsche Hospitality's direct booking strategy, which has seen them double their volume of direct bookings in just one year.
Defining the Future - Dispatch from Amsterdam | IDeaS Blog — April 19, 2018
Atypical for a conference focused on data and analytics, there was a lot of talk of family and culture last week during the HSMAI Europe Revenue Optimization Conference. Of course, data is critical, and analytics are what make (most of) us get out of bed in the morning. Revenue managers need hard facts, stats, tables and graphs to be happy, but it was refreshing to take some time out to hear (and think) about what is often more importantwhat makes passionate, engaged leaders who help change the world of hospitality and beyond.
In revenue management, a smart, disciplined distribution strategy key to boosting a hotel's bottom line | Hotel Management — April 19, 2018
In the hotel revenue-management playbook, maintaining a well-oiled, proactive distribution strategy is crucial. How you choose to distribute your offerings should be carefully and regularly assessed, with the goal of maximizing your profit potential always in mind. Evaluating channel acquisition costs, looking beyond OTAs for better revenue opportunities and finding ways to drive more direct bookings are all good practices for monitoring and improving the health of your distribution strategy. First and foremost, however, a functional distribution strategy starts with the quality of the people implementing it and the tools they use to drive it forward.
Orlando Airport Authority Oks Full Deployment of Biometrics for Customs & Boarding | Business Travel News (BTN) — April 19, 2018
Orlando International Airport will deploy the U.S. Customs and Border Protection biometric entry and exit program across its 30 gates with international departures and its CBP checkpoints. The Orlando City Council must approve the request for unbudgeted expenditures.
Marriott's Family of Brands Grow Globally | hotelbusiness.com — April 19, 2018
Marriott International's family of brands is expanding its footprint across the globe, with a couple of W Hotels set to open in far-flung destinations and the debut of the Tribute Portfolio in Germany.