Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

Sales & Marketing Blog Posts

Holland Wants to Attract More Conventions to Dutch Cities Not Called Amsterdam | skift.com - Travel Services — February 23, 2018

The \"HollandCity\" vision capitalizes on the close proximity of Holland's largest urban centers, much like New York City's boroughs, to provide conference organizers with a more holistic overview of the country's industry and academic clusters.

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RCI expands its global vacation offerings | eHotelier.com — February 23, 2018

RCI, the global leader in vacation exchange and part of the Wyndham Worldwide family of brands, welcomed more than 135 newly affiliated resorts to its exchange network in 2017. These additions span across every populated continent and feature vacation experiences with great options for nearly every kind of journey, from surf and sun to glittering modern cities.

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Hawkeye pushes development in full-service hotel space | hotelnewsnow.com Featured Articles — February 22, 2018

Hawkeye Hotels is in the midst of a development push, but officials with the company said they're not just looking to sink their time and money into any property, they're looking to invest in full-service hotels. Chief Development Officer Raj Patel said the company, which has a long history with select-service hotels, is now putting a significant amount of energy and capital into what he described as passion projects, albeit ones executives are confident have the right recipe for financial success. We have some really exciting projects that are experiential hotels that will put (guests) in the best location and building in town, he said.

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The 2018 travel tech trends hoteliers simply can't ignore | hotelmanagement.com.au — February 22, 2018

Expedia's Senior Vice President of Global Product and Design Arthur Chapin (above) outlines the trends hoteliers need to know in a rapidly-transforming world of highly sophisticated travelers. Simply keeping up with the digital expectations of today's tech-savvy consumer is no longer an option. Exceeding those expectations is a travel industry imperative and an opportunity for hotels to focus on the only thing that truly matters to consumers: the end-to-end guest experience.

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Singapore tourism sector breaks record for the second year running | eHotelier.com — February 22, 2018

Tourism receipts rose by 3.9 per cent to S$26.8 billion[1], due primarily to growth in visitor arrivals across all top 10 markets[2] and higher visitor arrivals from high-spending markets such as China, South Korea, United States (US) and United Kingdom (UK). Visitor arrivals increased by 6.2 per cent to 17.4 million, with 13 of the top 15 markets showing growth.

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An introduction to the new Google Search Console - what's new? | Travel Tripper Blog — February 22, 2018

The Google Search team have been busy making big changes to Google Search Console (GSC), an essential free tool for webmasters to monitor how their website is performing within Google Search. An essential part of any SEO toolkit, Google had began rolling out a brand new version of Search Console in the past few weeks. It should now be live for everyone, although it's still very much in Beta. As part of our SEO services for hotels, we at Travel Tripper use Google Search Console extensively, so we wanted to share our findings on what has changed.

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How Similar Is the Student Experience to Customer Experience? | CloudCherry Blog — February 22, 2018

Go to a non-business department in any university and ask what they think of the idea that they are actually selling a product/service and should treat their students like a business treats their customers.

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Airbnb's New Property Categories, Loyalty Plans & More | Business Travel News (BTN) — February 22, 2018

Airbnb on Thursday launched a new road map for how the business will operate. The company estimates the changes, which apply to its core homes business, will help it reach more than 1 billion guests annually by 2028. Though the initiative is companywide, some of the changes will have a direct impact on the offerings for Airbnb's business travel base. \"We want to become Airbnb for everyone,\" a spokesperson said. \"Today's workforce is included in this goal. As we expand Airbnb to meet the needs of all travelers, we're taking the same approach with business travel.\"

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Investing Into Brands of the Future | Hotel Online — February 22, 2018

Today, investors ultimately select brands based upon strong operations, distribution, production, revenue management, ADR, occupancy, and RevPAR achieved. However, in the immediate future and beyond, investors should be looking at hotel brands with more granularity. As competition across the industry becomes more fierce and more disruptors enter the market, investors should assess which hotel brands are more receptive to the changes in consumer behaviour and are likely to adapt and consistently remain relevant to the traveller of the future.

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Redefine the Path to Loyalty: Revenue Management Best Practices for 2018 | The Rainmaker Hospitality and Gaming Blog — February 22, 2018

Hotels are clamoring to deliver personalized experiences to inspire loyalty among their guests. But a definition of what loyalty entails is the biggest limiting factor to capitalizing on having a loyal base of repeat business to your properties.

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