Sales & Marketing Blog Posts
Record Performance for Independent Hotels in 2017 | Xotels Blog — January 15, 2018
Looking back at 2017, it was an incredible year for independent hotels. We have measured record performance levels at Xotels. Financial results based on strategic revenue management have never been higher.Looking back at 2017, it was an incredible year for independent hotels. We have measured record performance levels at Xotels. Financial results based on strategic revenue management have never been higher.
Facebook for Pages is changing! What should hotels and restaurants do? [Survival Guide] | Ecole hôtelière de Lausanne (EHL) — January 15, 2018
On January 12th, Facebook's CEO Mark Zuckenberg announced that Facebook will change how it prioritizes content that users see in their news feeds focusing on meaningful interactions between people. Facebook explains the evolution of its algorithm in this video.
Hotel email marketing: five tips you can implement today | Mews Blog — January 15, 2018
Despite all the attention social media and mobile marketing gets, direct - or email marketing - remains the most powerful digital marketing method. A recent survey showed that 72 percent of consumers prefer email as their primary means of communicating with brands, which was corroborated by a McKinsey study that estimated that email is 40x more effective for acquiring new customers than social media and the fact that email conversion rates are three times higher than social media. And for the number crunchers that remain unconvinced - Campaign Monitor has calculated a $44 ROI for every $1 spent on email. In short, it's more than important for your marketing strategy.
How the Best Restaurants in the World Balance Innovation and Consistency | harvardbusiness.org — January 15, 2018
The restaurant industry is notorious for being competitive, risky, and low-margin. This is no less true for the world's most acclaimed high-end restaurants. Despite being able to charge hundreds of dollars for a meal and being fully booked months in advance, top restaurants often still have a hard time turning a profit. And they face an even greater challenge: maintaining flawless consistency, while simultaneously being innovative and cutting-edge. While cooking is seen as creative, high-end cooking is mainly about constant, rigorous repetition, in a highly controlled and hierarchical environment. To receive three Michelin stars - the highest rating given by the prestigious Michelin Guide - restaurants must deliver a consistently flawless experience over many visits. This means achieving precise standardization and strong quality control.
How to Increase Sales and Serve More People in the Same Space | Oracle Hospitality Check-In — January 15, 2018
Retail's Big Show in New York City, Oracle Hospitality unveiled today the Oracle MICROS Compact Workstation 310 and 310R with one goal in mind: Help you increase sales and serve more people in the same space. For operators in hospitality, sports and entertainment, and retail - with a limited menu offering and serving a high volume of customers in short durations - the Compact Workstation 310 is a 'game changer.' Smarter and more robust, the Workstation 310's transformative power lies in its name - Compact. Envision your current layout: You may have 6 or 7 (or even more) point-of-sale devices side by side. Your staff works tirelessly to process hundreds of orders within a short time span, keeping lines moving and ensuring customers are served and satisfied in quick fashion. But as good as your staff may be, your enterprise's success is constrained by space - or the lack of it. However, what if you could double the number of point-of-sale systems in that same space?
Suites Hotel & Spa adds Slimming World to its health and fitness offerings | hotel-industry.co.uk — January 15, 2018
The luxury Knowsley Hotel has added the weight-loss programme to its health and fitness offering alongside its in-house Leisure Club which boasts a gym, steam room, sauna and pool to name a few. To celebrate the introduction of the nationally acclaimed group, the hotel is offering an exclusive package to North West Slimming World members, giving them the chance to enjoy a gym membership including access to its new classes such as Slim Fit. Sales & Marketing Director at Suites Hotel & Spa Lyndsay Stanistreet-Tyer said: January is a great opportunity to get back in to shape after over-indulging throughout the festive season and here at Suites Hotel & Spa, we are advocates of promoting a healthy lifestyle.
Survey: Travel Brags Are Essential to Travel Experience | hotelbusiness.com — January 15, 2018
The advent of social media has changed how people share what's going on in their lives. Often a mix of selfies, political rants and baby photos, there's something else appearing in status updatesthe travel brag has crept into the digital ecosphere.
Generational challenge: Expedia looks at US traveler trends across Boomers, Gen-X, Y and Z | Tnooz — January 15, 2018
Expedia has shared the results of a multi-generational travel study, conducted in partnership with The Center for Generational Kinetics which explores the consumer behavior and travel preferences of American adults from Generation Z (18-22) to Baby Boomers (55-56). Expedia surveyed 1,254 US respondents aged 18-65.
Online travel faces uncertainty in next chapter | Web In Travel (WIT) — January 15, 2018
As the global online travel market reaches a turning point, what lies in store for all players, from global to local? To me, there was one key message that came out of the two largest conferences in online travel for Asia Pacific and North America WIT (Web in Travel, Singapore) and Phocuswright Conference (Florida) which wrapped up 2017.
Smart luggage ignites fears over safety | eyefortravel.com — January 15, 2018
For many a travel tech start-up, meeting the needs of the cool traveller may seem like a smart move, but not when baggage blows up! Sally White reports As 2018 opens, hi-tech is losing more than a bit of its lustre, thanks to everything from Uber, Silicon Valley's fall from grace and Apple admitting it slowed down old phones. Now the cool traveller is being hit with a ban on smart luggage by just about all the world's airlines. The International Air Travel Association (IATA) has announced a restriction for its members from today on the grounds that the luggage may just not be safe. The problem is the lithium batteries.