Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

Sales & Marketing Blog Posts

5 Things That Can Sabotage Your VOC Program | CloudCherry Blog — February 16, 2018

Companies with the best-in-class Voice of the Customer (VoC) programs achieve 10 times higher YOY increase in revenue compared to other firms. Furthermore, they retain 55% more customers, experience an average drop of 23% in YOY customer service expenses, and boast employee engagement rates that are 292% higher. So, if your Voice of Customer isn't delivering noteworthy results, then it's time to take a hard look at what's going wrong. Making your VOC program best-in-class isn't simple, but there are certain things that can be detrimental to it. Things you should ideally avoid doing. So, we decided to make a list of the 5 main things that can sabotage your Voice of Customer program....

read more


The key Chinese hospitality customs | Les Roches Webzine — February 16, 2018

When it comes to hospitality, China is a force to be reckoned with. This is due to their attentive and friendly service, as well as their incorporation of the latest technologies. As we celebrate Chinese New Year, here are just a few of the many customs ingrained in Chinese hospitality....

read more


Record number of new product innovations on show at Casual Dining next week | hotel-industry.co.uk — February 16, 2018

Buyers looking for the latest innovations will have plenty to keep them busy at Casual Dining 2018, with more new products to see, sample and demo than ever. News from Casual Dining Thousands of casual dining restaurant, pub and bar operators from across the UK will be in London next week, over 21-22 February as Casual Dining returns to the Business Design Centre to showcase the best new products, solutions, insights, and innovations of the year....

read more


WeTravel Raises $2 Million: Travel Startup Funding This Week | skift.com - Digital — February 16, 2018

Each week we round up travel startups that have recently received or announced funding. The total companies publicized this week was more than $83 million. Earlier this week, we reported on how hotel revenue management company Duetto raised an $80 million Series D round. The company's total funding stands at $143.2 million since it was founded in 2012....

read more


Travel Megatrends 2018: Latin America Will Take Nation Branding to New Extremes | skift.com - Destinations — February 16, 2018

These days, it takes more than pretty palm trees and beaches on paper pamphlets to entice an increasingly sophisticated consumer. People want more out of their travels. They want more local culture and experiences, transformation and authenticity, and unique gastronomy with high-touch amenities....

read more


Digital tools to enhance the value of airline offerings | PhocusWire — February 16, 2018

The traveler path to purchase is influenced by countless factors, but above all, consumers make decisions based on how they interpret the value of an offer at any given moment. How brands digitally interact with consumers directly impacts this purchase behavior, and data holds the key to understanding how to provide travelers the right value at the right time. A report from Amadeus called Embracing Airline Digital Transformation dubs the current era of datafication and connectivity the Fourth Industrial Revolution - a time when technology has the potential to bridge the gap between brands and consumers like never before....

read more


QOTW: Something about putting pieces in the Troogle jigsaw | PhocusWire — February 16, 2018

There was a time, around 11 years ago, when the word \"Troogle\" was floated around in the industry and the business media. It was never a serious brand name for Google efforts in the travel sector, but it was a useful catch-all for those who were beginning to see and suspect what the company was doing. Back then, Google was indeed just a \"search giant\" - pre-YouTube and DoubleClick acquisitions, and a long time before the company's official first foray into the travel sector....

read more


Big Merger Puts Amex GBT in the Expedia and Priceline Neighborhood | skift.com - Travel Services — February 16, 2018

The big news that American Express Global Business Travel wants to acquire Hogg Robinson Group is still resonating across the industry. The combined company would have the largest transaction volume of any travel management company in the world, catapulting it up into the level below consumer booking giants Expedia Inc. and Priceline Group. In my analysis below, you can find out what this means for the rest of the industry....

read more


OTAs grab larger share of Marriott bookings | hotelmarketing.com — February 16, 2018

OTAs increased their share of Marriott International hotel bookings in 2017, but the company expects that a full integration of the Marriott and Starwood loyalty programs will reduce their slice of the pie....

read more


Trends shaping the travel startup ecosystem | hotelmarketing.com — February 16, 2018

In 2017 alone, investors pumped $5.3 billion into new travel-related startups. And for the most part those startups have embraced four trends that are overtaking the industry....

read more