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Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

Sales & Marketing Blog Posts

Revenue Management 101: Bonus Tips by Ira Vouk | cloudbeds.com Blog — December 07, 2018

In the last few months, we covered the basics of revenue management in a four-part series. If you haven't had a chance to review our past Revenue Management 101 articles, we highly recommend you go over them when you get a chance. As a quick recap, part one breaks down revenue management basics, part two identifies dynamic pricing as the first step to managing your hospitality business's revenue, and part 3 covers setting stay restrictions and managing booking channels as the following two strategy steps. The fourth segment in the series examines overselling and managing group and corporate business....

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Get Typsy in US, CaterUp! and Impossible Halal | Modern Restaurant Management — December 07, 2018

Inspire Completes Sonic DealInspire Brands, Inc. completed its $2.3 billion acquisition of Sonic Corp. With the acquisition, Inspire now encompasses more than 8,300 restaurants and generates annual systemwide sales in excess of $12 billion, making it the fifth-largest restaurant company in the United States. In addition to Sonic, Inspire's restaurant portfolio includes Arby's, Buffalo Wild Wings, and Rusty Taco....

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Using \"emotions\" in your social media strategy: Best practices | clickz.com — December 07, 2018

Psychology plays a vital role in marketing. How can teams use and cater to emotions in social media strategies? Examples of campaigns and tips for success....

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Malaysia's YTL acquires Spanish firm, will develop Madrid Edition | — December 07, 2018

YTL Hotels & Properties has acquired a company that owns a Madrid hotel, which the Malaysian company plans to rebrand as an Edition....

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How to Attract More Corporate Travelers To Your Hotel in 2019 | Vizlly by Leonardo Blog — December 07, 2018

With annual global business travel spend expected to reach $1.6 trillion by 2020, there's a large opportunity for your hotel to capture part of this weekday-focused market. Today's business traveler is browsing for potential hotels both through company booking tools and organic search. American Express Global Business Travel's Traveller 360 Report shows that roughly 40% of business travelers in the US go outside their company's travel booking policies, and that 56% of companies in the USA don't have a required corporate booking channel at all....

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Paris Cultural Sites to Close Saturday Amid Riot Fears | skift.com - Destinations — December 07, 2018

Now is not the best time to be visiting Paris, though some of the biggest tourist draws in the city will remain open. It will be in the interest of residents and visitors alike for the government and protestors to reach an agreement that brings calm....

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Wyndham Scores Big in WalletHub's 2018 Hotel Rewards Report | Smart Meetings — December 07, 2018

Wyndham Rewards is the best hospitality benefits club, according to WalletHub's 2018 Hotel Rewards Program report. This marks the fourth year in a row that the hotel chain's loyalty program has come in first, with up to $14.30 in rewards value per $100 spent. The results come from 21 key metrics, ranging from percentage of hotels with award night availability to short-notice reservations to ease of achieving top membership status....

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Try These Proven Direct Booking Incentives | Tambourine Blog — December 07, 2018

This week's Freebie: What's working right now to motivate guests to book direct? When competing against powerhouse OTAs, hotel marketing success relies on consumers' perceived value of booking direct....

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HB ON THE SCENE: Expedia Unveils Executive Partner Exchange Program | hotelbusiness.com — December 07, 2018

Expedia Group at Explore '18, its brand partner conference, has revealed an executive partner exchange program which will put its executives front-and-center at hotel, car, airline and activity partners, and partner executives within the technology, product and marketing functions at Expedia to deepen learnings on both sides....

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How AI is Changing the Customer Service Industry | Customer Service Blog - Tips and Tricks for B2B Customer Success — December 07, 2018

It's no surprise that AI (Artificial Intelligence) is really starting to make an impact in the customer service industry. How companies interact with customers is being strongly influenced by this emerging technology. Sure, the chat bot comes to mind immediately, but even that has taken a backseat to larger uses of AI which still involve (and improve upon) the human element....

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