Nordstrom was among the first clothing retailers to use texting to communicate with consumers in an effort to meld their online and physical experience. Not only can Nordstrom customers make purchases via text, but they can also reach sales associates directly without placing a call or waiting on hold. Lauded for its digital transformation, Nordstrom understands that consumers want real-time, direct communication. The fact that clothing retailers can benefit from SMS platforms really drives home that today's consumer expects to interact via text with the brands with which that they do business.
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