5 Storytelling Techniques Hospitality Marketers Can Borrow from Authors | By Storified Hospitality - Knowledge Center - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
5 Storytelling Techniques Hospitality Marketers Can Borrow from Authors | By Storified Hospitality
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Compelling, relatable, and memorable stories are more than a strategic device or a marketing tacticthey're about forming lasting bonds between people. We connect through shared experiences, and our stories reveal our uniqueness, values, and vulnerability. The best stories are ones you can visualize in the retellingyou feel as if you're there, experiencing the events first-hand. You may not remember what you ate for dinner last night, but you'll never forget the first book you read and loved. Authors can create worlds and characters that often resemble our own, and so we're drawn into those worlds as if they were real. We immerse, we get involved, and we develop a relationship with the characters and story as it unfolds.

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