Cutting Through the PR Chaos (Beware the Shiny Objects) | By Babs Harrison - Knowledge Center - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Cutting Through the PR Chaos (Beware the Shiny Objects) | By Babs Harrison
members only content

Talking with fellow travel PR professionals and hospitality industry executives I am increasingly reminded of the scene in the Odyssey where the Sirens shout out temptations to Odysseus and his crew and it is only because he has plugged the ears of the crew and lashed himself to the mast to make himself resist the temptations of the Sirens that he is able to safely sail past them and to continue his journey.

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