Why Retaining Current Guests Is More Cost-Effective Than Attracting New Ones | By Kate Hayward - Knowledge Center - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Why Retaining Current Guests Is More Cost-Effective Than Attracting New Ones | By Kate Hayward
members only content

While some top economic experts extol low unemployment rates and increased executive compensation as indicators of overall market health, those who have studied macroeconomics over decades fear that the current apparent boom will lead to a devastating crash. Business leaders have long preached that retaining repeat customers costs far less than attracting new ones, particularly in belt-tightening years.

Please log in to see the full content.







Ro2Win

Notice

By continuing to browse this website, you accept cookies which are used to offer a personalized experience on our website, generate statistics and realize advertising or social network tracking. Find out more about our Privacy & Cookie policy.