Bigger isn't better: Investors favor boutique stores and hotels | By Linchi Kwok - Knowledge Center - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Bigger isn't better: Investors favor boutique stores and hotels | By Linchi Kwok
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Bigger is better, right? That's why there are more hotel mergers and acquisitions in recent years; there are also many hotel chains are building larger loyalty programs to pull in more travelers. Besides hotels, Airbnb and OTAs (online travel agents) also want to get bigger through acquisitions.

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