Let's face it hotel technology isn't a supporting player in the guest experience anymore. It is an essential part of every guest journey, an integral aspect of each step of the guest's experience of a propertybefore, during, and after the stay. As such, it can make or break those guest reviews and has long-term effects on loyalty. It seems most hotels know this because over half (54%) plan to increase their technology spending this year, according to the 2019 Lodging Technology Study. There's a lot getting in the way of bringing technology to the forefront of the experience, though. In the same report, hotels said their tech strategies are held back by outdated architecture (35%), the effort required for systems integrations (35%), and guests that want more technology than properties can deliver (18%), among other things.
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