5 principles of effective mobile landing pages for travel marketers - Knowledge Center - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
5 principles of effective mobile landing pages for travel marketers

February 14, 2019

As a marketer, you might be spending a lot of time ensuring your ad creative is compelling and on brand. But are you spending enough time with your mobile design team? Ensuring the post-click experience is relevant and engaging is as important as the click itself. Research shows that when choosing a brand to travel with, an easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

Read the Think With Google article.





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