How are we supposed to know what to do with all this data? | By Janel Clark - Knowledge Center - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
How are we supposed to know what to do with all this data? | By Janel Clark
members only content

Hospitality is now a data driven industry. Data is everywhere: data relating to our business performance, data relating to our guests and their preferences, and data relating to the market and our direct competitor set. There is a vast amount of data available with 2.5 quintillion bytes of data being created every day, according to Domo.

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