The Skills Required for Hospitality Sales, Marketing & Revenue Jobs - Knowledge Center - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
The Skills Required for Hospitality Sales, Marketing & Revenue Jobs

September 17, 2018

The labor shortage affecting the U.S. economy as a whole has been particularly felt in the hospitality industry, leading participants at HSMAI’s Spring Curate 2018 event to identify talent acquisition and retention as a priority issue. We followed up on that at the recent Fall Curate 2018, where we asked attendees to answer a series of questions related to talent development in hospitality sales, marketing, and revenue optimization — including the skills required for each area. Here’s what they told us:

Most important for sales: INITIATIVE

Most important for marketing: COMMUNICATIONS

Most important for revenue optimization: TECHNICAL SKILL

Most important to retaining talent: COMPENSATION

More important for teams: DIVERSITY OF THOUGHT





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