Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Food for thought: Deloitte's look at travel future, Google search is changing | By Martin Soler
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In addition to the two projects* I mentioned in last post there's one that I am particularly looking forward to, The Hotel Yearbook 2019, I'm honored to be the guest editor for this edition and we have been working with a bunch of exciting contributors such as KasselsKramer, citizenM, Ctrip, Paolo Torchio from Two-Roads Hospitality, Philippe Vaurs from Elegancia Hotels and many more. Digital marketing has changed from the pure performance and clicks that we used to associate with it. We'll cover topics like how brand building and brand integrity is now managed online. Excited to show it to everyone. *The two projects I mentioned are Tell. Trends a paid quarterly report of the trends in hotel marketing and you can get on the waiting list. And the Marketing Workshop for Hotel Technology Companies happening later this year.

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