Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Group Sales Tune Up | By Larry Mogelonsky
members only content

What portion of your total occupancy is derived from group sales? For most operators, groups form the cornerstone in the development of the annual business plan as well as the foundation upon which other segments are added. They require fewer resources per guest to complete the booking, they are often easier to manage from a service standpoint and they can contribute more per average guest to ancillary revenue streams

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