Marketing Review - Knowledge Center - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
marketing review - inspire marketing



How I Got Here — Amy Mierzwinski, Horwath HTL

Knowledge Center 7 PR Trends That Will Help You Prepare For 2019

Happy New Year From HSMAI, 2019



SEM, Attribution, and Other Trends in Travel Advertising

The Next Big Things in 2019


Innovation Book Club: Boom!

THINKing About Innovation With Fast Company

Digital trends to watch in 2019

From the 2018 Adrian Awards — the Latest Trends in Advertising, Digital Marketing, and Public Relations

Digital Marketing Timeline for a New Hotel Opening


How I Got Here— Meghan Keough, Expedia Group Media Solutions

Revenue Management and Distribution

4 Keys to Understanding Influencers

Knowledge Center Thinking About Disruption and Innovation at HSMAI’s Curate


Top 10 From Our Marketing Advisory Board


Demystifying the Digital Marketplace

Executive Briefing: Preferred’s Michelle Woodley


Executive Briefing: Omni’s Peter Strebel


At HSMAI’s Curate, the Future of Commerce

Executive Briefing: AAHOA’s Chip Rogers


6 Legal Issues for Hotel Digital Marketers

Leadership Lessons: 5 Things to Know About HSMAI Lifetime Achievement Winner Ed Fuller


Repeal of Net Neutrality and Its Implications for Hotel Marketing



The Past is Prologue
Excerpt from the upcoming new book Hospitality & Travel Strategy 2020 by Fred DeMicco, Ph.D. Marvin Cetron, Ph.D. & Owen Davies (2018)


Will The Real TripAdvisor Please Stand Up?
HSMAI’s Digital Marketing Council recently took a fresh look at TripAdvisor which is trying to move from being simply a review site to becoming a robust booking site. TripAdvisor has been changing their model and rumors are flying about the possibility of them being acquired.


Customer Service IS Your Brand!
The Truth about Branding from a former Ritz-Carlton executive

Myths and Truths about Social Media as a Method of Guest Feedback
Rick Garlick, Ph.D., Global Practice Lead, Travel and Hospitality Practice, J.D. Power, and HSMAI Foundation Board Member



Behind the Scenes with David Fine at PGA National: Guest Engagement is the Key to Success
HSMAI Marketing Advisory Board members Bill Rubino, Partner, President at Panzano+Partners, and David Fine, Senior Vice President, Sales and Market Development, at PGA National recently discussed guest engagement and marketing.


5 things to know about the latest distribution research
The recently released first installment of “Demystifying the Digital Marketplace” report provides insights into the state of hotel distribution. Here are five key takeaways from that report.

Mind the Gap: Bridging the Divide Between What Hotel Customers Expect and What They Get
HSMAI’s Marketing Advisory Board recently discussed the growing two-way dependency and integration of marketing and operations – and what you can do to align and leverage your efforts to get the results you want (especially repeat stays and advocacy for your brand).


8 Essentials Every GM Needs to Know About Digital Marketing Today
HSMAI’s Digital Marketing Council recently discussed the question of, “What are the digital developments that every GM needs to have at least a basic understanding of?”


J.D. Power ranks hotel brands for guest satisfaction
Travelers are more satisfied than ever with their hotels just as the number of complaints has dropped significantly, a new study released today shows.


The Distribution Cost Conundrum: Another Major Misalignment of Interest between Owners and Operators

3 Habits for Highly Effective Virtual Reality
A well-produced virtual reality experience can be immersive, impactful, and memorable. HSMAI’s Marketing Advisory Board recently discussed what it takes to make them so and identified three key habits hotels and destinations can cultivate to produce highly effective VR.

What Trends Are Marketers Trying This Year?
US marketers are interested in trying several marketing trends this year, according to research. More than half said they are drawn to personalized and intent-based marketing.


Knowledge Center Can you strike a balance between traditional and digital marketing?
HSMAI’s Marketing Advisory Board recently debated the question of how hotels can strike a balance between traditional and digital marketing…and should they?!

How Hospitality Can Heal Its Self-Inflicted Wound and Decrease OTA Dependency

Luxury Hotel Digital Marketing: Checklist to Turning the Luxury Hotel Experience into Online Bookings

Insights from the Social Failure of Big Brands


Hospitality In The Digital Age Of Disruption
Insights into a digital age filled with disruption from the HSMAI Digital Marketing Strategy Conference

The Rise of Video in Hotel Marketing: An Interview with Casey Ueberroth, CMO, Preferred Hotels & Resorts
HSMAI Marketing Advisory Board members Florence Quinn, founder of Quinn PR, and Casey Ueberroth, chief marketing officer of Preferred Hotels & Resorts (the world’s largest independent hotel brand) recently chatted about Preferred’s shift to video and why.


Content Marketing Lessons From the Best in Travel Marketing

Knowledge Center Traffic and Revenue and Likes...Oh My! KPIs for Today's Hotel Marketer
HSMAI’s Marketing Advisory Board recently discussed marketing metrics and made a few suggestions for you to think about.



Knowledge Center 13 Books to Add Momentum to Your Marketing
In the immortal words of the great Dr. Seuss, “The more that you read, the more things you will know. The more that you learn, the more places you'll go.” HSMAI’s Marketing Advisory Board recently discussed what they are reading – and where it is taking them as hotel marketers.


Five reasons why you need social influencers for travel marketing

Innovation and Creativity: The HSMAI Top 25 2014
Innovation and creativity is what distinguishes the good from the great. To celebrate that, for the 12th consecutive year, HSMAI presented the “Top 25 Most Extraordinary Minds in Sales, Marketing and Revenue Optimization” as chosen by their peers at the 2015 Adrian Awards Gala. The Top 25 are individuals who were handpicked for their talent, drive and successes. We reached out to this impressive list of professionals to find out what inspires them and where they see the greatest innovation in our industry today and expect to find it in the years to come. Here is what these high achievers had to say.

HSMAI Adrian Awards Case Studies 2014
Excellence in travel advertising, digital marketing, and public relations


J.D. Power ranks hotel brands for guest satisfaction
Travelers are more satisfied than ever with their hotels just as the number of complaints has dropped significantly, a new study released today shows.


The Ages of Marketing
A look at the history of marketing, its evolution and its future.


Digital Directions: The Mobile Wave, Wearable Computing, and More
During HSMAI’s recent Chief Digital Officer Roundtable, the attendees engaged in thoughtful dialogue around the trends and tendencies shaping guest behavior in the hospitality space. And in addition to the clear insights offered by executives from Destination Hotels and Resorts, FRHI, G6 Hospitality, Hilton Worldwide, Kimpton Hotels, La Quinta Inns & Suites, The Leading Hotels of the World, Outrigger Hotels and Resorts, and Wyndham Worldwide, the group welcomed experts from Google, Yahoo, Leonardo, and TripAdvisor, as well as independent insights from David Atkins of Digital DNA Infusion discussing wearable computing, George Roukas of Hudson Crossing outlining new entrants in the marketplace, and Michael Saylor, author of “The Mobile Wave” providing a thought-provoking look into how mobile will continue to shape and shift customer behavior this year and beyond.

The Rising Costs of Guest Acquisition
The Rising Costs of Guest Acquisition Headlined the 2014 HSMAI Chief Marketing Officer Roundtable.


Making the slow season a little busier
How hotels can increase revenues in the off-season


Knowledge Center The Rise of Ubiquitous Booking: Megatrend for 2015
The most successful travel companies have always focused on the transaction, and the ability to book is becoming even more ubiquitous, central, flexible and mobile.

Knowledge Center Five Less Obvious Content Marketing Predictions For 2015
Here’s a list of 5 content marketing trends for 2015 that have not been beaten to death (yet).


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