Host: HSMAI Americas
Marriott Marquis, New York, NY
Be challenged. Be inspired. Attend the HSMAI Digital Marketing Strategy Conference.
What can you expect to learn at this conference? Preview the "It Starts With Why" keynote by Heath Slawner:
For more than fifteen years, HSMAI’s Digital Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. The conference continues to provide hoteliers and their partners with practical information, insights, and strategies to drive revenue and engage guests – before, during, and after their stays.
Hear what industry leaders have to say about the HSMAI Digital Marketing Strategy Conference:
In 2018, it all starts with strategy.
You can have the best tools, the most qualified team, and the deepest pockets, but without a clear sense of what your organization wants to achieve, which customers you’re trying to serve, and the particular value that you want to deliver, your results will always be subpar.
The reality is that good strategy – digital or otherwise – is difficult to formulate. Possibilities are unlimited; time, money, and resources are not. Those hotel marketers who make thoughtful, deliberate choices will design strategies that are long-term enough to gain momentum and flexible enough to respond to the constantly changing digital landscape.
Throughout the Digital Marketing Strategy Conference, you’ll be challenged to:
- Put the smallest decisions about your digital marketing in the context of your company’s broader goals.
- Recognize that relationships – inside and outside of your company – are strategic, to create connections between ideas and people, and to find opportunities to advance your interests at those connection points.
- Increase your likelihood of consistently exceling by embracing the creation of strategy as a journey, not a project.
At the end of the day, you’ll walk away with specific, practical recommendations to sharpen your action plan and thought-provoking, challenging ideas to guide your strategy for tomorrow – all aimed at increasing revenue, driving direct bookings, and taking the agony out of managing digital marketing.
The conference is organized by HSMAI’s Digital Marketing Council.
Pre-conference opportunities to learn and network on Tuesday (included in your conference registration)
Eight breakout sessions organized in Leadership and Best Practices tracksThe opportunity to engage online before, during, and after your time in New York through the conference app
HSMAI has a small blocks of rooms at:
- New York Marriott Marquis (1535 Broadway) - The rate is $269 plus taxes. Reserve online, or call (877) 303-0104 and reference HSMAI.
Crowne Plaza Times Square Manhattan (1605 Broadway) - The rate on Tuesday and Wednesday is $99 plus taxes (length of stay will determine average rate for whole period). Reserve online.
The Hospitality Sales & Marketing Association International is committed to sponsoring face-to-face meetings and events where all participants can comfortably engage with their peers while protecting the confidentiality of their employers and abiding by antitrust rules. Specific details are outlined in "HSMAI's Confidentiality & Antitrust Guidelines for all Meetings and Events" (PDF).