Host: HSMAI Americas
Houston, Texas, USA
ROC 2018 will help you anticipate and respond to headwinds — and identify new opportunities — by aligning your sales, marketing, and revenue-management efforts, adapting to the ever-changing landscape of hospitality technology, driving profit throughout the customer journey, and serving as the voice of revenue leadership in your organization.
Grab revenue by the horns today to stay ahead of the competition and take your revenue strategy into the future.
The conference is organized by HSMAI’s Revenue Management Advisory Board.
For fifteen years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation. Annually, this conference delivers the most compelling and comprehensive revenue management event for the hotel industry, and convenes more than 650 key stakeholders to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement.
It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. Check out highlights from 2017 ROC Americas.
- What's Not to Miss in 2018
- Education & Social Events
- Sponsorship Opportunities
Tuesday is filled with opportunities to learn and network
Twelve breakout session organized in 3 tracks
Three options will be offered during each block of breakout sessions and will be organized into Data & Analytics, Leadership & Influence, and Environmental Factors tracks.
Access to HITEC exhibit hall…and general sessions
For qualified ROC registrants, HITEC will provide one complimentary, non-transferable registration which entitles the recipient to three days of the exposition, access to exhibitor tutorials, TechTalks, and the HITEC keynote sessions. Comp registrations are only available to qualified hotel buyers and cannot be used by suppliers or vendors, consultants, nor personnel, dealers, distributors, subsidiaries, investors, partners/associates or family members of exhibiting companies.
The awards ceremony will shine the spotlight on the incredible talent and accomplishments of revenue management leaders. We will honor the Vanguard Award honoree for lifetime achievement in revenue management, the Revenue Management Professionals of the Year, and the Certified Revenue Management Executives (CRMEs) in attendance.
For the first time, ROC will be in Houston – Americas's 4th largest city is a cosmopolitan destination filled with world-class dining, arts, shopping, and nightlife. There's always something to do in this Southern-hospitality-meets-urban-chic city!
As part of HSMAI's partnership with HFTP's HITEC, all ROC attendees may book rooms via the HITEC Housing Bureau. The deadline for reservations is May 18, 2018.
See the HITEC Hotel & Travel page for complete details.
The Hospitality Sales & Marketing Association International is committed to sponsoring face-to-face meetings and events where all participants can comfortably engage with their peers while protecting the confidentiality of their employers and abiding by antitrust rules. Specific details are outlined in HSMAI's Confidentiality & Antitrust Guidelines for all Meetings and Events (PDF).