crma: certified revenue management analyst - Career Development - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
crma: certified revenue management analyst

Are you a faculty member preparing your hospitality students for a career in revenue management or ensuring that your students have an understanding of revenue optimization principles no matter what path their hospitality career takes?  Do you want to add to your toolbox new teaching materials designed by industry professionals to take your students to the next level?

Are you a student studying revenue management? Looking for an edge to set you apart from your peers? Prove your knowledge by earning a globally-recognized certification administered by HSMAI.

Created by hoteliers for those studying to join the industry,  the CRMA recognizes students for their understanding of the application of revenue management concepts.

ABOUT THE CRMA

The Certified Revenue Management Analyst (CRMA) Certification separates you from the pack, and demonstrates to current and potential employers that you have mastered the foundations of Revenue Management. Recruiters looking for candidates with a verified baseline of knowledge in the latest thinking and practices can use this certification to narrow their list to prequalified candidates.

The CRMA designation is recognition that you understand the core facets of RM and can translate that understanding into making strategic and tactical RM related decisions.

WHO is the CRMA for? | HOW does it work? | WHAT topics are covered? | Questions?

WHO?

FOR FACULTY MEMBERS: The teaching tools are free for any college or university faculty member worldwide. The materials can be leveraged by you and your school to assist in our joint efforts to ensure students are prepared to understand the critical function of revenue optimization in hospitality today. They can be incorporated into your existing revenue management class, or help you jump start your course prep. The materials provided can help you prepare your students to successfully pass the CRMA exam.

FOR STUDENTS: This is the certification for students who want to develop and demonstrate their revenue management acumen. Receive the CRMA designation, and stand out to employers!

HOW?

FOR FACULTY MEMBERS: Register with HSMAI as a faculty instructor and receive free access to course materials! Register today.

The new toolbox includes slides, links to free in-class readings, individual and small group exercises, quizzes, and a revenue management simulator. All or any of these tools can be used to supplement a current curriculum or build an entire course.

Topics in the toolbox include:

  • Supply, Demand and RM
  • Distribution Evolution
  • Hotel Ownership, Organization and Management
  • Rooms – Rate, Supply and Performance
  • Reservations, Pace and Forecasting
  • Demand Control:
    • Threshold RM
    • Discount Allocation
    • Availability Controls
  • Overbooking
  • Groups and Displacement
  • Pricing
  • Search Engine Marketing
  • User Generate Content
  • OTAs
  • Opaque Selling

FOR STUDENTS:

  • If your instructor directed you to register for the CRMA exam: Sign up here today.
  • If your school does not currently have a revenue management course (or you are currently not a student attending classes) please reach out to ktindell@hsmai.org for information on how to become a CRMA.

WHAT?

The designation requires proficiency in and understanding of:

  • Forecasting
  • Rate and Availability Control
  • Overbooking
  • Displacement Analysis
  • Performance Measurement
  • Exposure to Distribution and Digital Marketing

QUESTIONS?

HSMAI introduced certification for hotel sales professionals nearly thirty years ago. Today HSMAI offers training and certification in several disciplines, including sales, revenue management, business acumen, and digital marketing. The addition of a student certification in revenue management complements HSMAI’s fleet of other educational products for revenue management education, including

  • CRME (Certified Revenue Management Executive), the industry’s most recognized and respected designation for revenue management professionals.
  • Ro2Win online learning modules, designed primarily for non-revenue managers to learn about the discipline.
  • Revenue Ready, developed for entry-level professionals and students.

For more information, or to become an academic participant, please contact us at ktindell@hsmai.org. If you'd like to receive updates about the CRMA, please let us know.



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