expert communities - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
expert communities

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Complementing the work of HSMAI's chapters, HSMAI's expert communities connect members with common interests across geographic boundaries in the America's region. Each expert community is led by an advisory board or council which guides HSMAI's strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise.

Sales Advisory Board | Marketing Advisory BoardRevenue Management Advisory Board 

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year.  All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only).


The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities, and advocates that all sales leaders make these priorities their own:

  1. Reduce industry wide cost of sales/customer acquisition to improve profitability, and fight commoditization of hospitality services in the purchaser’s mind so that hoteliers are not just selling on price.
  2. Promote innovative recruiting and talent development practices, including career-pathing and leadership development for hospitality salespeople.
  3. Enhance sales force business acumen in order to increase productivity and improve the buying-selling process; improve sales forecasting and pipeline management methodologies; and, encourage the use of technologies that assist these efforts.
  4. Develop efficient sales practices for hotels, including aligning sales with operations, revenue management, and ecommerce, while reducing costs. This includes implementing effective performance measures (e.g., conversion, speed, filling need periods, profitability, etc.) and simplified reward systems that keep salespeople focused on the goals of the overall enterprise.

Members include:

  • CHAIR: Ed Skapinok, Senior Vice President of Sales, Marketing, Revenue and Reservations, Aqua-Aston Hospitality
  • VICE CHAIR: Kaaren Hamilton, CMP, VP, Global Sales, Red Lion Hotels Corporation
  • Jamieson Asselta, Director of Sales, Northeast, IDeaS - A SAS COMPANY
  • D.C. Becker, Principal, Titan Group of New York, LLC
  • Bart Berkey, Director, Global Luxury Sales, Marriott International Luxury Brands
  • Alain Boutros, Strategy Insights & Planning Manager, ZS
  • Brian Burton, CRME, CHSE, Vice President, Sales & Events, White Lodging
  • Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence
  • Christi Davis, Vice President, Loews Sales Organization, Loews Hotels
  • LaDonna Gerhart, EVP of Sales & Marketing, Remington Hotels
  • Cory Hagopian, Vice President, Sales Effectiveness & Programs, AccorHotels
  • Allison Handy, Senior Vice President of Marketing, Prism Hotels & Resorts
  • Jonathan Kaplan, VP, Global Sales Strategy, IHG
  • SiuYin Ko, Corporate Director of Global Sales, Rosewood Hotel Group
  • Melissa Kouvelas, Director, Worldwide Sales, Best Western Hotels & Resorts
  • Eric Kreins, Managing Director, Strategic Accounts, Hilton Worldwide Sales
  • Gissell Moronta, CMP, RVP of Sales and Marketing, Atrium Hospitality
  • Ginny Morrison, CHA, Vp of Sales & Marketing, Spire Hospitality
  • Ronald Taylor, Jr, Vice President of Sales and Development, WCG Hotels


HSMAI's Marketing Advisory Board 

  • CHAIR: Dan Wacksman, CHDM, Principal, Sassato
  • Anil Aggarwal, CEO, Milestone
  • Dustin Bomar, Head of Industry, Travel, Google
  • Tiffany Braun, CHSP, Chief Strategy Officer, Kinship
  • Katie Briscoe, President, MMGY Global
  • Aimee Cheek, CHDM, Director of eCommerce, OTO Development
  • Robert Cole, Founder-CEO, RockCheetah
  • Jessica Davidson, CHDM, Vice President, Digital Content + Creative, Wyndham Hotel Group
  • James Hansen, CHA, CHDM, Director, Marketing, Best Western Hotels & Resorts
  • Benjamin Hoeb, CHDM, Corporate eCommerce Manager, PCH Hotels & Resorts
  • Theodore Holloway, CHDM, Director of eCommerce, Remington Hotels
  • Carolyn Hosna, CHDM, Sr. Corp. Director, Marketing & Distribution, White Lodging
  • Ryan Hudgins, Director, Performance Marketing, IHG
  • Michael Innocentin, Vice President, E-Commerce & Digital NCA Region, AccorHotels
  • John Jimenez, CHDM, Director of E-commerce, Noble Investment Group
  • Meghan Keough, CRME, Senior Director, Hotel Strategic Accounts, Expedia Group™ Media Solutions
  • Sarita Mallinger, Regional Director, Digital Marketing, Kimpton Hotels & Restaurants
  • Delana Meyer, CHDM, Vice President Digital Strategy, Crescent Hotels & Resorts
  • Amy Mierzwinski, CHDM, Director, Horwath HTL
  • Natalie Osborn, Director, Marketing, SAS Institute, Inc.
  • Olga Peddie, SVP, Client Strategy & Success, Cendyn
  • Mandy Penn, VP, Marketing, Universal Orlando Resort
  • Lisa Ross, President, rbb Communications
  • Mariana Safer, CHDM, SVP, Client Success, HEBS Digital
  • Jeff Spaccio, VP, Sales and Strategic Partnerships, Tambourine
  • Paolo Torchio, CHDM, VP Digital & E-commerce, Two Roads Hospitality
  • Misty Wise, CRME, CHDM, Corporate Director, eCommerce Strategies, Atrium Hospitality
  • Michael Wylie, Head of eCommerce, Interstate Hotels
  • James Zito, Chief Commercial & Revenue Officer, Club Quarters Hotels
  • Holly Zoba, CHDM, VP, Technology Resources, Hospitality Digital Marketing


The Revenue Optimization Advisory Board is advancing the revenue optimization discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue professionals, other sales and marketing professionals, and senior management in the hospitality industry. Members include:

  • CHAIR: Tim Wiersma, Vice President, Revenue Management, Red Roof Inns, Inc.
  • Chris K. Anderson, Academic Director, Cornell University
  • Veronica Andrews, CRME, Director, Digital Data Solutions, STR
  • Vivek Bhogaraju, Director, Revenue Management Solutions, Expedia Group
  • Christopher Biondo, Corporate Director of Distribution & Product Development, Standard International
  • Christian Boerger, CRME, CHDM, Corporate Director of Revenue Strategy, Pacific Hospitality Group
  • Denise Broussard, CHDM, Revenue Management & Digital Consultant
  • Dana Cariss, VP, Revenue Strategy + Distribution, CoralTree Hospitality
  • Tammy Farley, Co-Founder, Rainmaker
  • Monte Gardiner, Managing Director, Revenue Management Services, Best Western Hotels & Resorts
  • Eric Gravelle, CRME, Vice President of Revenue Management, North America, Diamond Resorts International
  • Linda Gulrajani, CRME, Vice President, Revenue Strategy & Distribution, Marcus Hotels
  • Renee Haddad, CRME, Director, Revenue Account Management, Preferred Hotels & Resorts
  • Adam Hayashi, CRME, Vice President of Revenue Management, Accor Hotels
  • Brian Hicks, Vice President, Global Revenue Strategy, IHG
  • Jennifer Hill, CRME, VP, Business Development, Kalibri Labs
  • Erich Jankowski, Vice President, Revenue Management, Host Hotels & Resorts
  • Michael Klein, Executive Director, Revenue Performance Strategy, MGM Resorts International
  • Michael Maher, CRME, CHDM, Director of Strategic Accounts, IDeaS - A SAS COMPANY
  • Chris Nixon, CRME, CHDM, VP Revenue Optimization , Ashford Group of Companies
  • Breffni Noone, Associate Professor, Pennsylvania State University
  • Julie Abou Nohra, Regional Director of Revenue Management, The Americas, Mandarin Oriental Hotel Group
  • Heather Richer, Chief Marketing Officer, RedAwning
  • Corey Stanley, CRME, CHDM, Corporate Director of Revenue Management, Seneca Gaming Corporation
  • David Warman, Senior Vice President Hotel Marketing and Revenue Management, Four Seasons Hotels & Resorts
  • Hunter Webster, CHDM, SVP, Revenue Strategy, Interstate Hotels & Resorts
  • Monica Xuereb, Chief Revenue Officer, Loews Hotels & Co.
  • Nicole Young, CRME, Corporate Director of Revenue Management, Rosewood Hotel Group


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