Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
expert communities

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Complementing the work of HSMAI's chapters, HSMAI's expert communities connect members with common interests across geographic boundaries in the America's region. Each expert community is led by an advisory board or council which guides HSMAI's strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise. 

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year.  All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only).


The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities, and advocates that all sales leaders make these priorities their own:

  1. Reduce industry wide cost of sales/customer acquisition to improve profitability, and fight commoditization of hospitality services in the purchaser’s mind so that hoteliers are not just selling on price.
  2. Promote innovative recruiting and talent development practices, including career-pathing and leadership development for hospitality salespeople.
  3. Enhance sales force business acumen in order to increase productivity and improve the buying-selling process; improve sales forecasting and pipeline management methodologies; and, encourage the use of technologies that assist these efforts.
  4. Develop efficient sales practices for hotels, including aligning sales with operations, revenue management, and ecommerce, while reducing costs. This includes implementing effective performance measures (e.g., conversion, speed, filling need periods, profitability, etc.) and simplified reward systems that keep salespeople focused on the goals of the overall enterprise.

Members include:

  • CHAIR:  Ed Skapinok, Vice President of Sales & Marketing, Hostmark Hospitality Group
  • D.C. Becker, Principal, Titan Group of New York, LLC
  • Brian Burton, CHSE,CRME, Vice President, Revenue Generation, Marcus Hotels & Resorts
  • Michelle Crosby, CMP, National Sales Manager, Allied PRA Dallas/Fort Worth
  • Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence
  • Lisa Giaimo, VP of Sales & Marketing, OTO Development LLC
  • Kaaren Hamilton, CMP, CMM, HMCC, Senior Director, Sales, Delaware North
  • Melissa Kouvelas, Senior Manager, Worldwide Sales, Best Western International
  • Joel Pyser, Senior Vice President, Sales, Newmarket, an Amadeus Company
  • Larry Silman, Director of Strategic Sales, Americas, IDeaS - A SAS COMPANY
  • Ron Taylor, Vice President of Sales and Development, WCG Hotels
  • Jim  Vandevender, Chief Development Officer , The Knowland Group
  • Christine Wight, Director of Resort Sales, Angel Fire Resort
  • Tony Yeung, Principal, ZS Associates


The Marketing Advisory Board's members include:

  • CO-CHAIR: James Zito, Senior Vice President Sales and Marketing, Real Hospitality
  • CO-CHAIR: Holly Zoba, CHDM, VP, Technology Resources, Hospitality Digital Marketing
  • Michael Bennett, SVP, Global Marketing, Cendyn
  • Dustin Bomar, Head of Industry, Travel, Google
  • Tiffany Braun, CHSP, Regional Director of Sales and Marketing, Two Roads Hospitality
  • Katie Briscoe, EVP, Client Services, MMGY Global
  • Maureen Callahan, Principal, Callahan Hospitality Marketing
  • Aimee Cheek, CHDM, Director of eCommerce, OTO Development
  • Bill Clarke, Director of Sales-Northeast and Mid-Atlantic, Milestone, Inc.
  • Matthew Clyde, President & Chief Strategist, Ideas Collide
  • Robert Cole, Founder-CEO, RockCheetah
  • Chris Copp, VP, Global Digital Marketing, IHG
  • Jessica Davidson, Vice President, Digital Content + Creative, Wyndham Hotel Group
  • Sean Dee, CMO & EVP, Outrigger Hotel & Resorts
  • Erica Eyring, CHDM, Director, North America, Expedia Media Solutions
  • Agnelo Fernandes, Senior VP of Sales & Marketing, Terranea Resort
  • Isaac Gerstenzang, CHDM, Assistant Vice President, Corporate E-commerce, Two Roads Hospitality
  • Brian Hall, Chief Marketing Officer, Explore St. Louis
  • James Hansen, CHA, CHDM, Director, Marketing, Best Western Hotels & Resorts
  • Carolyn Hosna, CHDM, Sr. Corp. Director, Marketing & Distribution, White Lodging
  • Jay Hubbs, III, CHDM, Senior Vice President, eCommerce, Remington Hotels
  • Michael Innocentin, Vice President, E-Commerce & Digital NCA Region, AccorHotels
  • John Jimenez, CHDM, Director of E-commerce, Noble Investment Group
  • Sarita Mallinger, Regional Director, Digital Marketing, Kimpton Hotels & Restaurants
  • Delana Meyer, CHDM, Vice President Digital Strategy, Crescent Hotels & Resorts
  • Amy Mierzwinski, CHDM, Director, Horwath HTL
  • Natalie Osborn, Senior Industry Consultant, Hospitality and Travel Global Practice, SAS Institute, Inc.
  • Anna Paccone, CHDM, eCommerce Director - Dallas, Second Wave Marketing / Aimbridge Hospitality
  • Shawn Paley, CHDM, Director, Global eCommerce & Digital Services, Marriott International
  • Olga Peddie, SVP, Client Strategy & Success, Cendyn
  • Mandy Penn, VP, Marketing, Universal Orlando Resort
  • Donna Quadri-Felitti, CHDM, Director and Associate Professor, Penn State University
  • Lisa Ross, President, rbb Communications
  • Bill Rubino, Partner, President, Panzano & Partners
  • Mariana Safer, CHDM, SVP, Client Success, HEBS Digital
  • Dave Spector, Partner, Tambourine
  • Paolo Torchio, CHDM, VP Digital & E-commerce, Two Roads Hospitality
  • Dan Wacksman, CHDM, SVP, Marketing and Distribution, Outrigger Hotels & Resorts
  • Hunter Webster, CHDM, SVP, Digital Marketing, Interstate Hotels & Resorts
  • Misty Wise, CRME, CHDM, Corporate Director, eCommerce Strategies, Atrium Hospitality


The Revenue Management Advisory Board is advancing the Revenue Management discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue management professionals, other sales and marketing professionals, and senior management in the hospitality industry. Members include:

  • CHAIR: Linda Gulrajani, CRME, Vice President, Revenue Strategy & Distribution, Marcus Hotels & Resorts
  • Dr. Chris K. Anderson, Academic Director, Cornell University
  • Veronica Andrews, CRME, Director, Digital Data Solutions, STR,
  • Christian Boerger, CRME, CHDM, Corporate Director of Revenue Strategy, Pacific Hospitality Group
  • Denise Broussard, SVP, Revenue Management & eCommerce, Interstate Hotels & Resorts
  • Rosemary Browning, President, Global Career Horizons
  • Kathleen Cullen, CRME, Senior Vice President Revenue & Distribution, Two Roads Hospitality
  • Tammy Farley, President, Rainmaker
  • Monte Gardiner, Sr. Director, Revenue Management Services, Best Western Hotels & Resorts
  • Eric Gravelle, CRME, Vice President of Revenue Management, North America, Diamond Resorts International
  • Renee Haddad, CRME, Director, Revenue Account Management, Preferred Hotels & Resorts
  • Adam Hayashi, CRME, Vice President of Revenue Management, Accor Hotels
  • Mohamed Khanat, CRME, Regional Director – Americas Account Management, IDeaS - A SAS COMPANY
  • Michael Klein, Executive Director of Revenue Optimization, MGM Resorts International
  • Dev Koushik, VP, Global Revenue Optimization, IHG,
  • Chris Nixon, CRME, CHDM, AVP Revenue Optimization, Ashford Hospitality Trust
  • Julie Abou Nohra, Regional Director of Revenue Management, The Americas, Mandarin Oriental Hotel Group
  • Dr. Breffni Noone, Associate Professor, Pennsylvania State University
  • Scott Pusillo, CRME, General Manager (NorthEast USA), Sales & Account Management, Sabre Hospitality Solutions
  • Heather Richer, VP, Revenue Management and Distribution, Kimpton Hotels and Restaurants
  • Scott Roby, CRME, Vice President, Revenue Management, Evolution Hospitality
  • Tim Schulte, CRME, Solution Consultant, Infor,
  • Corey Stanley, CRME, CHDM, Corporate Director of Revenue Management, Seneca Gaming Corporation
  • Jim A. Struna, CRME, Regional Director of Revenue Management, Rosewood Hotel Group
  • Jennifer Torsleff, CRME, Senior Director, Revenue Optimization, John Q Hammons Hotels
  • David Warman, Senior Vice President Hotel Marketing and Revenue Management, Four Seasons Hotels & Resorts
  • Tim Wiersma, Vice President, Revenue Management, Red Roof Inns, Inc.
  • Monica Xuereb, Chief Revenue Officer, Loews Hotels & Co.