ROC Education & Networking Events 2019 - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
ROC Education & Networking Events 2019

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ROC attendees can receive credit for up to 13 hours of continuing education for CRME and CHDM certification and re-certification.

CERTIFICATION REVIEW COURSES | PARTNER INSIGHTS SESSIONS | GENERAL SESSIONS

BREAKOUT SESSIONS | NETWORKING OPPORTUNITIES


Certification Review Courses | Tuesday, June 18 | 12:304:30 pm

CRME Review Course

As revenue optimization in the hospitality industry continues to grow as an art and a science, you can confirm and demonstrate your knowledge, experience, and capabilities by earning HSMAI’s Certified Revenue Management Executive (CRME) certification.

Back by popular demand, this face-to-face course is for candidates pursuing the CRME. The course reviews the key concepts covered in the certification study guide. It's a great final “cram session” before the certification exam. Participants have the opportunity to take the CRME exam on site immediately following the review course if they have submitted their application in advance.

Space is limited, and an additional registration fee is required.

Learn more about this course — and how to be approved to take the exam on site.

Reserve your seat when you register for ROC.

If you are not attending ROC, you may register for this program on its own.

Facilitated by Dr. Warren Jahn, CRME, Head, Global Operations Training, Americas Learning Delivery, IHG, and past chair of HSMAI's Revenue Management Advisory Board

Sponsored by IDeaS Revenue Solutions

CHDM Review Course

This four-hour workshop will review the key components of the Certified Hospitality Digital Marketer (CHDM) certification materials, and is a great final “cram session” before you take the exam. Participants have the opportunity to take the CHDM exam on site immediately following the review course if they have submitted their application in advance.

Space is limited, and an additional registration fee is required.

Learn more about this course — and how to be approved to take the exam on site.

Reserve your seat when you register for ROC.

If you are not attending ROC, you may register for this program on its own.

Facilitated by Holly Zoba, CHDM, VP, Technology Resources, Hospitality Digital Marketing, and past chair of HSMAI's Marketing Advisory Board


General Sessions | Wednesday, June 19, 2019

The Future of Revenue Optimization

Dave Roberts, SVP, Revenue Strategy and Solutions, Marriott International, and Professor, Virginia Tech

Awards Celebration
The awards celebration in the morning will shine the spotlight on the incredible talent and accomplishments of revenue optimization leaders. We will honor the:

  • Vanguard Award honoree for lifetime achievement in revenue optimization
  • Revenue Optimization Professionals of the Year, co-presented by HSMAI and Rainmaker
  • Certified Revenue Management Executives (CRMEs)
2020 Lightning Round: Insights Worth Sharing

It's a conference tradition: marketing executives will share their interesting ideas and case studies for driving revenue and profit. In 7 minutes, each will share:

  • Best practices with practical takeaways that attendees can used to sharpen your every-day skills and boost property performance, or
  • Strategic insights that broaden attendees’ perspectives and help them better understand key issues and concepts that impact the strategic and leadership aspects of the digital marketing discipline.

Presentations and presenters will be announced soon.

Building your Leadership Muscles

Judi Holler, keynote speaker, author, and professionally trained improviser and alumni of The Second City’s Conservatory

Judi studied and performed improv theatre at night while working full time by day in the meetings industry in sales and marketing for companies like Marriott, Omni, and Starwood Hotels before starting her company, HOLLA! Productions, in 2013. She is a past president of Meeting Professionals International, Chicago Area Chapter, and was named one of the 40 under 40 in the meetings industry by Connect magazine in 2015.

Her actionable and action-packed talk will help you get comfortable being uncomfortable so you can be a more powerful and profitable leader in your role today, and be better equipped to grow into the type of leader the industry needs for tomorrow.


ROC Breakout Sessions | Wednesday, June 19

Title Track

Speaker

Power BI Tutorial: Using analytics and visualization to help make better decisions Data & Analytics Dr. Chris K. Anderson, Academic Director, Cornell University
How to Tell a Great Data Story Data & Analytics Veronica Andrews, CRME, Director, Digital Data Solutions, STR, and member of HSMAI's Revenue Optimization Advisory Board
Hotel Data Science Boot Camp for Revenue Professionals Data & Analytics Michael Bennett, SVP, Global Marketing, Cendyn
Yielding Function Space: True Stories from the Field Leading Revenue & Profit Optimization Yira Segarra, Senior Director, Group & Event Revenue Optimization, Loews Hotels & Co, and 2017 HSMAI Revenue Managament Professional of the Year

Kate Keisling, Sr. Product Manager, IDeaS

What Revenue Management Leadership looks like for Focused Service Hotels Business Acumen for Revenue Leaders Panel moderated by Vivek Bhogaraju, Director, Revenue Management Solutions Expedia Group, and member of HSMAI's Revenue Optimization Advisory Board

The Revenue Managers' Guide to Asset Value and Profitability Business Acumen for Revenue Leaders Panel to be announced
Think Differently About Revenue: Building a Better Room Merchandising Plan Leading Revenue & Profit Optimization Panel to be announced
Fill your hotel with guests, not revenue managers Leading Revenue & Profit Optimization Glenn Hollister, Principal, ZS
The Outlook: What are the economic and geopolitical risks and opportunities ahead? Business Acumen for Revenue Leaders
Mind the Gap: Closing the Divide between Revenue Optimization & Digital Marketing Business Acumen for Revenue Leaders
Take the Reins: Designing Career Paths in and through Revenue Optimization (for you and your teams) Leading Revenue & Profit Optimization Dave Roberts, SVP, Revenue Strategy and Solutions, Marriott International, and Professor, Virginia Tech

Networking Opportunities

Faculty Roundtable | Tuesday, June 18 | 1:00–4:00 pm

This by-invitation-only roundtable is for faculty members currently teaching revenue management at the undergraduate and/or graduate level who are seeking to bolster their curriculum and enhance the revenue management experience for students (both in and out of the classroom).

The agenda will center on the exchange of best practices – for courses, assessment, supporting materials/ technology, industry engagement, and more – with like-minded faculty, as well as revenue optimization leaders from a variety of hotel companies.

Held in conjunction with HSMAI’s Revenue Optimization Conference (ROC), the Faculty Roundtable will be on Tuesday, June 18 at 1:00 – 4:00 pm in Minneapolis, Minnesota, USA.

Interested in attending but did not receive an invitation? Please let Juli Jones know at jjones@hsmai.org.

Research in Action Presentations & Reception | Tuesday, June 18 | 4:30–6:30 pm

This pre-ROC workshop will feature faculty members’ applied research. Faculty presenters will provide insights that offer applications and solutions to the revenue management and digital marketing challenges of driving measurable short-term results while simultaneously keeping an eye on future developments and opportunities. Research In Action gives faculty members the opportunity to share best practices and network with industry professionals and their peers.

Presentations and presenters will be announced soon.

VIP Reception Honoring CRMEs | Tuesday, June 18 | 6–8 pm

This by-invitation-only reception is exclusively for faculty, ROC speakers, award winners, Revenue Management Advisory Board members from around the globe, and Certified Revenue Management Executives (CRMEs). Invitations will be delivered to CRMEs in April. Should you have received an invitation, but can't find it? Please let HSMAI know.

ROC 'n' Run or Walk | Wednesday, June 19 @ 6:15 am & Thursday, June 20 @ 6:30 am

Get out for a bit of exercise while getting to know other attendees! The guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each run and walk is limited to the first 30 people who sign up.

Meet XX. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers).

Direct questions to Juli Jones or Lou Zameryka.

Reserve your spot in your conference registration form.

HSMAI Helps | Tuesday, June 18 | All Day

Spend a little time connecting with your fellow attendees while giving back to our host city.

In partnership with Clean the World, we will build 550 hygiene kits to leave behind for Minnesotans in need.   

Spend as little as 5 minutes at this “Open House” volunteer opportunity to make an impact. Every minute counts as we prepare these valuable kits made of recycled soap, shampoo, and other left-over hygiene products from hotels throughout North America.

Made possible by Rainmaker & STR

Did you know?

More than 2 million bars of partially used hotel soap are thrown away every day in the United States.

According to the World Health Organization, millions of young lives could be saved with access to bar soap and hygiene education.

Participate in HSMAI Helps to:

BUILD BONDS: Making connections with other attendees that will reach far beyond your time at ROC.

PROVIDE HOPE and CHANGE LIVES: Giving much-needed hygiene products to people struggling to meet their family’s basic needs, and understanding how something so simple can have a profound impact on someone’s life.

Headshot Studio | Wednesday, June 19 | All Day

Take advantage of this convenient opportunity to update your personal brand with a new, professional headshot — for free!

Brought to you by IDeaS Revenue Solutions


Partner Insights Sessions | Tuesday, June 18 | 1:30–4:30 pm

These workshops are included in your ROC registration and will take place on Tuesday, June 18, 2019, from 1:30-4:30 pm. Each session is designed and sponsored by the designated partner company. Reserve your seat via the ROC registration form.

1:30 – 2:20 pm

  • Details to come! | Brought to you by HEBS Digital
  • Details to come! | Brought to you by Knowland 
  • Details to come! | Brought to you by Milestone

2:30 – 3:20 pm

  • Details to come! | Brought to you by HEBS Digital
  • Details to come! | Brought to you by Knowland 
  • Details to come! | Brought to you by Milestone

3:30 – 4:20 pm

  • Details to come! | Brought to you by HEBS Digital
  • Details to come! | Brought to you by Knowland 
  • Details to come! | Brought to you by Milestone

Preferred Partner


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