Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Digital Marketing Strategy Conference 2018 Schedule at a Glance



Pre-conference workshops and other events vary by location. Please double check your event's location before heading to it!

8:30 - 3:00 pm

Chief Marketing Officer Roundtable

@ Crowne Plaza Times Square Manhattan | 1605 Broadway

By invitation only
9:00 am - 4:30 pm

Resort Best Practices Roundtable

@ Crowne Plaza Times Square Manhattan | 1605 Broadway

For subscribers only
11:30 am - 3:30 pm

HSMAI Information Central & Registration Desk Open

@ New York Marriott Marquis | 1535 Broadway

O'Neill, 4th floor

Avoid the lines and pick up your Digital Marketing Strategy Conference badges early.

This is also the place to get your questions answered about the Adrians Gala and everything else happening during "HSMAI Week" in New York.

12:30 - 3:30 pm

Pre-Conference Workshops

@ New York Marriott Marquis | 1535 Broadway

Included in conference registration
5:30 pm

HSMAI Adrian Awards Gala

@ New York Marriott Marquis | 1535 Broadway

Additional registration fee required


All conference functions on Wednesday will be in the Broadway Ballroom on the 6th floor of the New York Marriott Marquis | 1535 Broadway, New York, NY, USA.

8:00 am Registration Desk is Open
8:00 – 9:00 am Breakfast & Partner Showcase
9:00 – 10:30 am

General Session

  • It Starts With Why...with Heath Slawner
  • Executive Insights Panel: It Starts With Owners
    • Moderated by Dr. Donna Quadri-Felitti, CHDM, Director and Associate Professor, Pennsylvania State University
    • Jeremy McBride, Vice President, GFI Capital Resources Group, Inc.
    • John Rosen, Founder/President, Wexford Lodging
    • Liz Uber, VP of Asset Management, BRE Select
10:30 - 11:00 am Partner Showcase: Break for Coffee & Conversation
11:00 – 11:35 am  Multi-National Travel Trends: Turning Insights into Action (Leadership track)
  • Lisa Lindberg, VP of Product Management, Media Solutions
Maximizing the Digital Marketing & Revenue Management Partnership (Best Practices track)
  • Presented by Chris LaRose VP, eCommerce Americas, Hilton Worldwide
11:45  - 12:20 pm Demystifying Artificial Intelligence (AI) for the Hospitality Industry (Leadership track)
Treat Visitors Like Individuals: Creating Individualization On Your Digital Properties (Best Practices track)
  • Presented by Michael Shaw, Client Success Manager, Hedgehog Development
12:20 – 1:15 pm Lunch & Partner Showcase
1:15 – 1:45 pm

Digital Talks:  Insights Worth Sharing, Episode 1

1:45 – 2:00 pm Partner Showcase & Conversation Break
2:00 – 2:35 pm The Intersection of Revenue Management & Digital Marketing Analytics (Leadership track)
  • Michael Klein, Executive Director of Revenue Optimization, MGM Resorts International and member of HSMAI's Revenue Management Advisory Board and Loren Gray, Founder, Hospitality Digital Marketing

Data in Action: Fueling Guest Acquisition with CRM Data (Best Practices track)
  • Presented by Jon Vecchiarelli, Director, Business Development, HeBS Digital and Peter Shin, Partnerships & Development, Sojern
2:45 – 3:20 pm Where Customer Loyalty Meets Behavior: Leveraging Your Data to Better Understand Your Customer (Leadership track)
  • Eli Goodman, VP, Jumpshot
Understanding Your Data's Whole Story (Best Practices track)
  • Charles Pollard, CHDM Manager, Digital Reporting Strategy, Marriott International and Molly Wolford, Senior Reporting Analyst, Marriott International
3:45 – 5:00 pm

Closing General Session

5:00 – 6:00 pm Reception


8:30 - 5:30 pm

Chief Digital Officer Roundtable

@ Crowne Plaza Times Square Manhattan | 1605 Broadway

By invitation only



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