Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Digital Marketing Strategy Conference 2018 Pre-Conference Workshops

QUICK LINKS

Several pre-conference workshops (some included with your conference registration) will be offered the day prior the Digital Marketing Strategy Conference on Tuesday, February 20, 2018.


HANDS-ON VENDOR WORKSHOPS

These workshops are open to all conference registrants and will take place the afternoon of Tuesday, February 20, 2018.  Each workshop is sponsored by and designed by the designated partner company. Conference attendees can sign up when registering for the Digital Marketing Strategy Conference. Local attendees for just the workshops may register here. Space is limited.

12:30 - 1:20 pm | Enabling Your Website for the Next Generation of Search and Consumer Experience: Progressive Web Apps, AMP, Voice Search, Artificial Intelligence, Chatbots, and more! | Brought to you by Milestone

This is the first installment in a 3-part series on Leveraging Disruptive Technologies and Omnichannel Strategies to Drive Direct Bookings in 2018 and Beyond. This session will help you enable your website for the next decade by driving direct traffic through next-generation SEO techniques in local search, content marketing, and developing quality links.

SERIES INFORMATION: Leveraging Disruptive Technologies and Omnichannel Strategies to Drive Direct Bookings in 2018 and Beyond – Segmentation, personalization, chatbots, voice search and more…! How does a modern hospitality company survive in this voice-driven, highly mobile world? How do you compete head-on with OTAs spending billions in advertising to drive traffic to their sites? In this series you will learn how modern technologies can be applied to your digital marketing strategy – from website to marketing – to meet these challenges head on.

12:30 - 1:20 pm | Dismantling Marketing Myths #1: There Is No Standard Template For Strategy | Brought to you by Wpromote

In this first installment of Dismantling Marketing Myths, the myth that any strategy setting can be reduced in SOP fashion for every property, in every market, across the board will be explored. Learn how strategy setting must be unique - even for properties within the same market, how to organize discovery sessions and gather requirements from multiple stakeholders, and more. Attendees will receive a list of questions they’ll be able to take away from the workshop and use in their own discovery process.

SERIES INFORMATION: Dismantling Current Marketing Myths To Introduce The Innovative Future Strategies Of Digital Marketing -- It is essential to focus on a strategy that is right for every market and every property in a market, to leverage the right channels, and to demonstrate that your brand is present and accountable where it matters.  In a highly competitive online hospitality market, you will win brand loyalty and earn a pay off with documentable returns when you focus on your actual needs and not “the next hot thing.” In this series, you’ll gain understanding of the marketing myths that can be holding you back in online marketing, and how you can personalize, optimize, and differentiate your brand to stand out in 2018 and the years to come.

1:30 - 2:20 pm | Drive Higher ROI with Segmentation and Personalization in Paid Media in 2018 | Brought to you by Milestone

This 2nd installment in the "Leveraging Disruptive Technologies and Omnichannel Strategies" series (see below for details), will prepare you to use data to segment and personalize your advertising to convert your audience at a higher level. Learn how Milestone customers drive increases in conversion and achieve 20:1 ROAS through segmentation. 

SERIES INFORMATION: Leveraging Disruptive Technologies and Omnichannel Strategies to Drive Direct Bookings in 2018 and Beyond – Segmentation, personalization, chatbots, voice search and more…! How does a modern hospitality company survive in this voice-driven, highly mobile world? How do you compete head-on with OTAs spending billions in advertising to drive traffic to their sites? In this series you will learn how modern technologies can be applied to your digital marketing strategy – from website to marketing – to meet these challenges head on.

1:30 - 2:20 pm | Dismantling Marketing Myths #2: No One-Size-Fits-All Marketing Mix Exists | Brought to you by Wpromote

In the second installment of Dismantling Marketing Myths, attendees will discover that there is no single marketing mix or media plan that can be used as guidance for how budgets should be set. You should come away with an understanding of how to define KPIs, establish ROAS goals, and develop a media plan based on where demand is, where you need demand to be, and where pure awareness actually does matter. This session will be half presentation and half breakout discussion. 

SERIES INFORMATION: Dismantling Current Marketing Myths To Introduce The Innovative Future Strategies Of Digital Marketing -- It is essential to focus on a strategy that is right for every market and every property in a market, to leverage the right channels, and to demonstrate that your brand is present and accountable where it matters.  In a highly competitive online hospitality market, you will win brand loyalty and earn a pay off with documentable returns when you focus on your actual needs and not “the next hot thing.” In this series, you’ll gain understanding of the marketing myths that can be holding you back in online marketing, and how you can personalize, optimize, and differentiate your brand to stand out in 2018 and the years to come.

2:30 - 3:20 pm | Using Digital Competitive Analysis and Data Analytics to Drive Direct Website Revenue and Optimize Marketing Spend Across Channels | Brought to you by Milestone

Benchmark your digital presence versus your competitors. Compare your readiness for the latest digital trends such as voice search, mobile competitiveness, AMP, website technology, search visibility, omnichannel marketing, and more vs. competitors and industry benchmarks. You'll leave ready to use data analytics to determine digital marketing channel effectiveness and prioritize marketing spends.

This is the 3rd installment in the 3-part series on "Leveraging Disruptive Technologies and Omnichannel Strategies to Drive Direct Bookings in 2018." Segmentation, personalization, chatbots, voice search and more…! How does a modern hospitality company survive in this voice-driven, highly mobile world? How do you compete head-on with OTAs spending billions in advertising to drive traffic to their sites? In this series you will learn how modern technologies can be applied to your digital marketing strategy – from website to marketing – to meet these challenges head on.

2:30 - 3:20 pm | Dismantling Marketing Myths #3: The Future of Marketing is More than AI | Brought to you by Wpromote

This is a can’t miss presentation co-hosted by Facebook. The third installment of Dismantling Marketing Myths will address the common idea that you need to master chatbots, AI, and advanced data automation right-here-and-now. Discover a future in digital marketing that requires almost none of the above, and how you can define a practical future for your company through Google betas, Facebook advancements in 2018, and more. The joint session with Facebook will conclude with a Q&A.

SERIES INFORMATION: Dismantling Current Marketing Myths To Introduce The Innovative Future Strategies Of Digital Marketing -- It is essential to focus on a strategy that is right for every market and every property in a market, to leverage the right channels, and to demonstrate that your brand is present and accountable where it matters.  In a highly competitive online hospitality market, you will win brand loyalty and earn a pay off with documentable returns when you focus on your actual needs and not “the next hot thing.” In this series, you’ll gain understanding of the marketing myths that can be holding you back in online marketing, and how you can personalize, optimize, and differentiate your brand to stand out in 2018 and the years to come.


RESORT BEST PRACTICES ROUNDTABLE  

9:00 am – 4:30 pm

Join directors of sales, marketing, and revenue management from independent resorts focused on the affluent, luxury travel sector for a day of candid, relevant, and actionable conversation and best practices sharing. Attendees must be full-time employees of a subscribing resort (no agency or supplier representatives are allowed to attend). Learn more, or contact Juli Jones for more information.


REGISTER NOW | DIGITAL MARKETING STRATEGY CONFERENCE HOME