Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
ROC Schedule 2018

QUICK LINKS

TUESDAY, JUNE 19, 2018

All functions on Tuesday, except for the VIP Reception, will be at the George R. Brown Convention Center (1001 Avenida De Las Americas). Pick up your badge and credentials at the ROC registration desk on the 3rd floor just outside of the Ballroom. Check the ROC app for specific rooms names for each function.

11:00 am - 5:00 pm

Registration Desk Open

 10:00 am - 4:00 pm

 HITEC Exhibits Open

12:30 – 4:30 pm

CRME Review Course (separate fee applies | followed by optional exam administration for those who submitted their certification application in advance)

Sponsored by IDeaS

12:30 - 4:30 pm CHDM Review Course (separate fee applies | followed by optional exam administration for those who submitted their certification application in advance)
1:30 – 4:30 pm Partner Insights Sessions presented by Booking.com, Knowland, and Milestone
1:30 - 4:30 pm

Faculty Workshop

Sponsored by STR SHARE Center

4:30 – 6:30 pm

Research in Action Presentations & Reception:  Peer-reviewed faculty research presentations followed by an hour-long reception for those attending.

  • Presentations are 4:30 - 5:30 pm
  • Reception is 5:30 - 6:30 pm
7:00 – 9:00 pm

VIP Reception Honoring CRMEs (for Certified Revenue Management Executives and invited guests only)

This by-invitation-only event honors Certified Revenue Management Executives (CRMEs).

Sponsored by IDeaS, Booking.com, & Rainmaker

WEDNESDAY, JUNE 20, 2018

All ROC functions will be at the George R. Brown Convention Center (1001 Avenida De Las Americas). Pick up your badge and credentials at the ROC registration desk on the 3rd floor just outside of the Ballroom. Check the ROC app for specific rooms names for each function.

6:15 - 6:45 am ROC 'n Run or Walk
8:00 am Registration Desk Open
8:00 – 9:00 am Breakfast & Partner Showcase
9:00 – 10:45 am

General Session

  • Keynote Speaker
  • Executive Perspective: Think Like an Owner (panel)
10:45 – 11:15 am Partner Showcase: Break for Coffee & Conversation
11:15 am – 12:00 pm  Breakouts
  • Analytics 101
  • Think Like an Investor
  • Run an Effective Paid Marketing Effort from the Revenue Management Office
12:15 – 1:00 pm Breakouts
  • The Art of the Possible: AI & Machine Learning in Hotels
  • Start with Ancillary Revenue: Taking Revenue Management Beyond Rooms
  • The Good, The Bad, and the Ugly of Social Media
1:00 – 1:45 pm Lunch
1:45 – 3:00 pm

General Session

  • Awards Ceremony
  • No Bull: The Great Debate (Episode 1)
3:15 – 4:00 pm Breakouts
  • Metrics – What’s best when and for what?
  • Close the Gaps for Performance Optimization
  • Trends in Distribution
4:15 – 5:00 pm Breakouts
  • The Future State and Opportunities of Hotel Analytics
  • Integrating Automation
  • Loyalty Today: The Implications of a Changing Landscape for Revenue Management
5:15 – 6:00 pm

General Session

  • No Bull: The Great Debate (Episode 2)
  • Closing Program
6:00 – 7:00 pm

Reception & Partner Showcase


THURSDAY, JUNE 21, 2018

All Thursday functions will be at the George R. Brown Convention Center (1001 Avenida De Las Americas).

 6:30 am - 7:00 am ROC 'n Run or Walk
8:30 am - 5:30 pm

Chief Revenue Officer (CRO) Roundtable
By invitation only

 10:00 am - 2:00 pm HITEC Exhibits Open

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