chba: certified in hospitality business acumen - Career Development - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
chba: certified in hospitality business acumen

HSMAI, with The Russell Partnership, offers an online training and professional certification course in business acumen that is relevant, respected, and recognized. The CHBA (Certified in Hospitality Business Acumen) course content has met these criteria for over 4,000 professionals in live events in 40 countries.

This four-week online course leading to a CHBA Certification requires applicants to commit to a minimum of four hours per week and to take the examination in the fifth week. It encompasses eLearning, Simulation, and Web Conferencing, and can be done entirely online at an individual’s own pace. The program places participants in the seat of a general manager to make decisions on pricing, marketing, staffing and renovations in a live simulated competitive set environment over a 12-month business cycle.

This certification is appropriate for, but not limited to, a Managing Director, Asset Manager, General Manager, Vice President or Director of Sales, Director of Marketing, Operations Department Head, Sales Manager, Convention Services Manager, Account Executive, Director of Revenue Management or Revenue Manager.

The online Business Acumen course was originally designed by REDGLOBAL.

Next Steps:

Register to take the online training. You must be prepared to commit 4 hours per week to online study and working within the hotel simulation, but you can choose your own times to work independently during the week.  Each week’s work must be completed by midnight Eastern time on the Saturday of that week.  All training and the CHBA exam are online, and an instructor is available online as well for individual help.  

The online training is divided into four one-week modules:

Module 1: Targeting Business Priorities - Using financial statements to determine action.

Module 2: Managing Business Priorities - Using lodging metrics that matter.

Module 3: Leading Business Priorities - Communicating for Results.

Module 4: Partnering in Owner Priorities - Partnering in Ownership goals. 

Program Dates: 

Programs are currently available for year around scheduling for groups of 7 or more.  Contact Kathy Tindell at or 703-506-2010.


$695 per person

For questions about Business Acumen training and the CHBA certification, please contact Kathy Tindell at


By continuing to browse this website, you accept cookies which are used to offer a personalized experience on our website, generate statistics and realize advertising or social network tracking. Find out more about our Privacy & Cookie policy.