The HSMAI Americas Vanguard Award for Lifetime Achievement in Revenue Optimization honors revenue professionals who have left an indelible mark on the field of pricing and revenue optimization in the hospitality industry.
The award recognizes individuals who have spent a major portion of their careers in the revenue management and optimization profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.
Congratulations to the 2019 Honoree!
On June 19 at HSMAI's ROC 2019, Randy Smith, chairman, and co-founder of STR will be presented with HSMAI’s Vanguard Award for Lifetime Achievement in Revenue Optimization for dedicating his career to providing the hotel industry with actionable data to improve business.
Congratulations to Past Honorees
2015: Greg Cross, Senior Vice President, Revenue Management for Hyatt Hotels
2016: Dr. Ravi Mehrotra, President & Founder, IDeaS
2017: Dr. Sherri Kimes, Professor, Cornell University
2018: Robert G. (“Bob”) Cross, Chairman, Revenue Analytics