Access the power of benchmarking in your quest to understand the performance of your digital marketing, and your position within the industry. HSMAI’s Digital Marketing Benchmarks, a project of HSMAI’s Digital Marketing Council, will help you gauge your competitive position on a wide variety of topics that are top of mind for all hoteliers in today’s fast moving environment.
If you are a hotelier, please participate in the HSMAI Hotel Digital Benchmarks surveys. If you are an agency representative, please encourage your clients to participate.
- The results will help you develop resource allocation strategies that drive revenue and profit.
- All data collected will be kept strictly confidential, with all reports being an aggregation of the total survey responses.
MOST RECENT REPORTS:
- Where Hotels are Increasing & Decreasing Marketing Investments (published July 2017)